YieldEdge Sponsorship Calendar Helps Forecast and Manage Sponsorships 15 Months into the Future New York – Yieldex, the leading provider of inventory and revenue management solutions for...
Replaces Incredibly Annoying CAPTCHA; Boosts Brand Recall By Over 300%; Click rate 54x industry standard Detroit – Based on very successful initial results with Ford...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 25/10/2013
It may have been easy to overlook how crowded with ads Google’s search results pages have become over the last couple years. But it’s hard...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
When you stumble across a horrifying online video of a gruesome beheading, the last thing you expect to see is ads served against it from...
It’s easy to be fed up with all the talk of big data, but there’s no doubt that data is playing a more important role...
The pageview has become something of a symbol of all that’s wrong with digital media. And yet its death is very highly exaggerated since it’s...
New, upgraded cloud solution enables users to find revenue growth using a powerful Market Intelligence Platform AMSTERDAM – Geoscape Europe B.V., a leading provider of business...
Partnership Enables a2x Advertisers to View Targeting Data from Multiple Third-party Sources in a Single Interface LOS ANGELES – Triton Digital, a leading technology provider for...
There is a lot of heated debate around the clash between ad tech vendors and agencies — and the battle for client direct business. However, in...
Yahoo, perpetually a step behind in recent years, was late to the native ad rush. Now, it’s trying to play catch-up. Visitors to Yahoo’s sites...
· Traffic can be filtered by operator, device, country, operating system, payouts and 3G/WiFi · New technology drives conversion rates and revenues for publishers and...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 09/10/2013
Meredith Parker, a 23-year-old sales rep in New York, spends most nights out meeting friends or attending work events. Any night but Monday. That’s when...
A fecal scandal dropped at Yale University’s Saybrook College laundry room over the past week. The Yale Daily News has reported, horrifyingly, that the facility...
Today, Mike Nolet, Co-Founder & CTO at AppNexus, announced he is leaving the company. Here, Nolet discusses why he is leaving AppNexus at this time,...
Marin SEM Integration with DG MediaMind Provides a Discrepancy-Free Solution New York, NY – DG (NASDAQ:DGIT), the world’s leading multiscreen ad management company, and Marin...
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