Tencent Net Income Misses Estimates on WeChat Marketing
Tencent Holdings, China’s largest Internet company by market value, posted profit that missed analyst estimates as it boosted spending on e-commerce and marketing to compete...
Tagged: e-shopping
Groupon Says It’s Mostly a Mobile Company Now
Mobile has never been more important to Groupon. This week, Groupon reported better-than-expected second-quarter sales and has mobile to thank for much of that success....
10 interesting digital marketing stats we’ve seen this week
Royal Baby news boom Experian Hitwise looked at the changes in online search patterns caused by the Royal Baby news on Monday. Their data shows...
The Big Mobile Ad Push: What are the Implications of the Criteo Acquisition of In-App Targeting Specialist, AD-X?
There’s been a raft of acquisitions this week in the mobile space, as traditional ad nets and digital advertising vendors look to bulk up their...
Australia Cross-Channel Marketing Report
The Australia Cross-Channel Marketing Report, sponsored by Experian Marketing Services, looks in detail at the level of integration of different digital channels, use of cross-channel technology and...
Video Commerce Summit Set for Late July
Later this month, Liveclicker will hold its fifth annual summit in San Francisco. The Video Commerce Summit (set for July 25th & 26th) is where...
Mozilla Vs IAB: The Unseemly Spat That Is Masquing A Looming Crisis For The Industry
We witnessed a “gloves off” interview from Randal Rothenberg, IAB CEO, over on Adexchanger this week. He took aim at the Mozilla organisation, arguing that...
‘The Risks & Rewards of SaaS Technology’, by Marcus Law, Marketing Manager SLI Systems
Early hype, followed by disillusionment, was a familiar pattern for the software applications market, particularly the software as a service (SaaS) market, otherwise known as...
Groupon, Daily Deal Sites Evolving Beyond Email Marketing
The meteoric rise of daily deal sites like Groupon was almost as captivating to follow in the press as their precipitous fall. But according to...
Are the Big Consultancies Now Stealing a March on Traditional Agency Business?
The Yahoo! acquisition of Tumblr has occupied the attention of every digital media blogger and wannabe trade journalist over the past few weeks. We were...
Leading Early-Stage Ad Tech Investor, Project-A, Discusses its Incubator Offering & Investment Strategy
You could argue that European VCs and early-stage investors are clueless about ad tech – and tech in general. You could say that, and you’d...
Mogreet Acquired by pavia for Innovative Mobile Payments and Targeting Platform
Let’s just call it “Merger Monday.” From Yahoo’s billion dollar deal to acquire Tumblr, to Seamless North America’s merger with GrubHub, it’s been a day...
Internet Statistics Compendium
Econsultancy’s Internet Statistics Compendium is a collection of the most recent statistics and market data publicly available on online marketing, e-commerce, the internet and related...
‘Successful eCommerce Personalisation: The Experts View’, by Rob Jackson, UK MD, Elisa DBI
If personalisation works so well – why don’t more brands use it effectively? Personalisation is hot property in digital marketing at the moment. The ability...
Big Data: key takeaways from Digital Cream London 2013
On March 20, thirty leaders from a variety of industries, stretching from finance to pharmaceutical to ecommerce gathered for Econsultancy’s Digital Cream London 2013, one...
Monetise this: the connected experience
Sky Go There are opportunities for different players in this space to generate revenue or defend existing revenues from rivals. Sky Go is a great example...
