Is editorial the new e in ecommerce?
Content pushed haphazardly at consumers or produced in a way that is detrimental to the products themselves, results in less than average click-through rates. But...
Tagged: e-shopping
Forrester: eCommerce to Hit $370 Billion in US by 2017
Fueled by the unbridled adoption of smartphones and tablets among U.S. consumers, eCommerce sales are on pace to grow at a significant annual rate through...
Five important PPC trends
1. Cross-device tracking Convincing clients, or ourselves, of the value of mobile traffic is an on-going struggle. Conversion rates on mobile tend to be lower,...
Deckers’ UGG Footwear Steps Into E-Commerce in China
Deckers appoints e-commerce director to capture China’s booming online shopping, set to surpass the U.S. to become the world’s largest e-commerce market this year. Source:...
India’s E-Commerce Firms Slow to Adopt Search Marketing: NetElixir
NetElixir shares the challenges and tips for online retailers to do search marketing in the country. Source: ClickZ Asia
Amazon Mobile Ads API: Industry Reaction
Amazon unveiled Monday what looks to be the first step in rolling out its mobile ad network, with the launch of an ad API for...
Accenture / Econsultancy Digital Marketing
Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions,...
Accenture / Econsultancy Digital Marketing Roundtable
Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions,...
E-commerce Update: Consumers Strongly Favor Tablets
2012 was a great year for infographics about mobile advertising, and this one from the folks over at Miva Merchant is no exception. The e-commerce...
Aliyun Search Could Impact Baidu and E-Commerce in China
Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese e-commerce giant’s cloud unit recently, a move that could have huge implications for Baidu...
Using emotional intelligence to optimise conversion rates
1. Think emotional Many people think they act consciously when they go shopping. However, studies have revealed that 95 percent of all purchasing decisions – online...
WireColumn: Content & Persuasion, the Ad Tech End-Game
Ezra Pierce is co-founder at PubSquared. Advertising is about one thing: persuasion. You put an ad in front of a person, they see it, a...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-07-30)
P&G's Digital Push Deepens Personal Touch for Olympics and Beyond – eMarketer http://t.co/8ZdtuxOM # Foursquare Unveils Paid Ads for Pilot Group | Digital – Advertising...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-05-14)
Pay To "Highlight" Your Facebook Status Updates To More Friends: http://t.co/NetDyxXi # The future of retail: http://t.co/a6ARumSf # P&G moves their beauty business operations to...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-04-23)
How Johnson & Johnson Uses YouTube to Create Awareness: http://t.co/npTpUHrp # What Happens In Media Planning: http://t.co/9bhz0YDB # Your guide to Facebook’s new ad analytics:...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-02-27)
Every 60 seconds in social media (infographic): http://t.co/RsfQXQFH # Facebook's New, Entirely Social Ads Will Recreate Marketing: http://t.co/kz86Vesn # comScore Releases the “2012 Mobile Future...
