Google’s DSP Added To Facebook Exchange
More than a year after Facebook opened its exchange, Google is finally being integrated into the retargeting service through its demand side platform, DoubleClick Bid...
Tagged: DSP
Improved performance and reduced wastage seen as main benefits of real-time bidding
What do you see as the advantages of real-time bidding? This is the third Online Advertising Survey Report, produced in association with advertising technology company...
FBX Gains Velocity. Next Up: Mobile Inventory?
In Facebook’s last earnings call, Sheryl Sandberg surprised some by saying the Facebook Exchange “is actually a very small part of our business.” That may be...
How Bid Retractions Can Defeat Ad Fraud — If Buyers and Sellers Cooperate
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Zeebox’s Peter Yardley-Jones On Second Screen, RTB in TV and More
This interview was republished, courtesy of Xcede. Related Event: OPS Via Admonsters
Germany Catches On: Ad Exchange Sees Uptick In RTB Ad Buys
A new report from Germany-based ad exchange AdScale shows that US advertisers, agencies and vendors are not the only ones seeing rapid growth in real-time...
Tectumedia – A new player to support start-ups with Programmatic Buying
Stumbled across some interesting news about RTB and how also start-ups can benefit from Programmatic Buying: Project A recently launched a new venture: Tectumedia. Basically...
Tencent Launches Tango DSP
China’s largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange. Source: ClickZ...
IPG to expand its RTB platform in Hong Kong
Hong Kong – IPG Mediabrands will open up its real-time bidding service to all Hong Kong clients from April, following a soft launch earlier this...
Nordic RTB-Adoption On The Rise: Industry Reaction…
Nordic RTB-Adoption On The Rise: Industry Reaction lnkd.in/bzZmFC
Automation for the premium
RTB still isn’t the method of choice for many types of campaigns. Brand campaigns in particular are still rarely booked on automated platforms; it’s interesting...
Infographic Exposes European State of Mobile Advertising
Advertising automation company Rubicon Project has just published a new infographic that provides a comprehensive overview of the European market for mobile real-time bidding (RTB)....
Search Trends for 2013: RTB, Attribution, and Mobi…
Search Trends for 2013: RTB, Attribution, and Mobile lnkd.in/sbm7ge
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-09-24)
Waitrose Twitter hashtag invites ridicule | Business | The Guardian http://t.co/73LlnBMY # P&G launches Gillette Football Club on YouTube – Marketing news – Marketing magazine...
