European RTB Focus: Infectious…
European RTB Focus: Infectious Media Releases Its Spring European RTB Insight Report http://t.co/gANxZNTh
European RTB Focus: Infectious Media Releases Its Spring European RTB Insight Report http://t.co/gANxZNTh
Is Manual Bidding Killing The RTB Promise? Why The Algorithm Can Lead To Smarter Optimisation…http://t.co/anWSnYDM
Yahoo!’s Right Media Exchange Goes Fully RTB: http://t.co/HrEugMD7
Digital marketing / Weekly Digital Marketing Update
by Copenhagen INK · Published 09/04/2012 · Last modified 09/09/2013
SpotXchange Launch SkipIt: Users Can Now Dodge Pre-Rolls And Video Ads For Fee: http://t.co/pWSz7gvU # Overall Growth In Display Up 13%; Social Upto 21% Of...
Data Driven Advertising / Digital marketing / DMP / DSP
by Copenhagen INK · Published 06/04/2012 · Last modified 16/01/2013
Spree7 Goes Live In Germany; AdGent Launches AdTouch; Yahoo/Bing Outpaces Google In Adspend Growth: http://t.co/Q3VrGTce
AppNexus – answering the Challenges of Rich Media in RTB: http://t.co/lG9narke
Market Report Reveals 51% of video-on-demand (VOD) Media Buyers Want RTB: http://t.co/jQYmjWXR
Of the 150 media buyers surveyed, 24% said they felt more confident about the potential value of RTB and the control it gives them over...
Euro Round-Up: 24/7 Media Releases RTB Solution; Ghostery Goes Mainstream In Europe…: http://t.co/mkwfVP0s
Digital marketing / Weekly Digital Marketing Update
by Copenhagen INK · Published 21/11/2011 · Last modified 09/09/2013
Google to Roll Out AdX in China: http://t.co/8U62RObl # Adform Launches Its DSP Solution In Europe; Tight Integration With Existing Ad Server Seen As Key...
Data Driven Advertising / Digital marketing / DMP / DSP
by Copenhagen INK · Published 18/11/2011 · Last modified 16/01/2013
Adform Launches Its DSP Solution In Europe; Tight Integration With Existing Ad Server Seen As Key Differentiator: http://t.co/f0xau71p
ad pepper Infuses Semantic Targeting Into New RTB Platform: http://t.co/Hy6Stmu
Digital marketing / Weekly Digital Marketing Update
by Copenhagen INK · Published 10/05/2011 · Last modified 09/09/2013
Ad spend Execs: Commodity Pricing Doesn’t Hurt Ad Spend Forecast: Local TV spend to steadily rise Media Buyers Predict Upswing In Online Video Ad Spend...
Digital marketing / Interactive marketing / Weekly Digital Marketing Update
by Copenhagen INK · Published 26/04/2011 · Last modified 09/09/2013
Ad spend Global adspend recovery weakened by Japan and Middle East Digital ad spend to overtake newspapers by 2013 Advertiser Interest in Social Media Unlikely...
APAC / Asia / Digital marketing / Digital marketing news Asia (APAC) / Weekly Digital Marketing Update
by Copenhagen INK · Published 29/03/2011 · Last modified 09/09/2013
Ad spend Forecast: U.S. Ad Spending Rises 3.7% in 2011 Mobile to drive digital marketing spend Total Auto Ad Spend To Grow 6.4% TV Ad...
Digital marketing / Weekly Digital Marketing Update
by Copenhagen INK · Published 08/03/2011 · Last modified 09/09/2013
Ad spend Ad selectors will breathe new life into the pre-roll Japan adspend decline slows in 2010 How Well Is Social Media Fitting into the...
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