MediaQuark Unveils Programmatic Media Trading for APAC Advertisers
Capitalizing on Google’s forecast that annual online display ad investment will reach US$200 billion globally by 2020, the media trading provider aims to offer advanced...
Tagged: display ad
Banners Are the Worst Advertising: Invisible
The banner ad apologists are fighting a losing battle, argues AdContrarian Bob Hoffman. Via digiday,com
Infographic: Native Ads More Engaging Than Banner Ads
Native ads continue to gain an upper hand on traditional banner ads. That’s the suggestion from a new report by Sharethrough and the IPG Media...
What is an XCD?
CP+B’s new role aims to embed technology deeper in the creative process. Via digiday,com
IDC: Social Networks Overtaking Mobile Ad Networks
On Tuesday, IDC published an eye-opening new report highlighting that large mobile publishers like Facebook, Pandora, and Twitter are consistently gaining control over the display...
‘The Ego-System vs the Eco-System’, By Gareth Holmes, UK Publisher Director, PubMatic
An EGO system has existed for some time within display advertising. I call it that because it’s a subjective process, not based on logic, but...
The Creative Technologist Fad
It’s little more than a fashionable title for a tech role that has existed for years. Via digiday,com
What Display Ad Tech Can Learn From Wall Street or Not
Q&A with Mikko Kotila, Statsit CEO on display ad tech trends. Source: ClickZ Asia
Neal Mohan Discusses The Recent Changes To The DoubleClick Ad Exchange
Google announced last week that it was making a number of changes to its DoubleClick Ad Exchange, as it continues to add the functionality of...
5 Really Creative Banner Ads
Display advertising isn’t a wasteland of creativity. Here are five campaigns that showed it’s not the box that’s important but what you put in it....
Andrex appoints smp to run Andrex Washlets experiential campaign
Andrex has appointed creative marketing agency smp tp run its experiental campaign for Andrex Washlets. The campaign comprised a multi-sensory stand, which includes a water...
Desperately Seeking a Digital Media Model
Todd Sawicki of Zemanta, and David Parker of McCann Worldwide share concerns over banner ads and talent. Via digiday,com
Adobe clubs creative and marketing clouds
US – In a bid to provide end-to-end solutions for both agencies and marketers, Adobe Systems has integrated its Creative Cloud and Marketing Solutions offerings....
Millennial Media Talks Tablets and New Tablet Rich Media Features
As tablet adoption surges, so too are the opportunities for mobile advertising on tablets. This week, leading independent mobile ad network Millennial Media revealed some...
Infographic: What Can You Really Do with That New Marketing Degree?
According to the National Center for Education Statistics, U.S. students earned 36,095 degrees in marketing between 2009 and 2010. So what is a bright, young...
Mobile App Revenues May Exceed $25 Billion in 2013
2013 will be a banner year for mobile app revenue. That’s according to the latest research and industry projections from Gartner. If the projections manifest,...
