Online Gambling Not a Sure Bet in New Jersey After All
There’s been a setback for New Jersey’s attempt to become the third state in the nation to legalize online gambling. On Tuesday, New Jersey joined...
Tagged: display ad
Rapp creates new experientialist role
Malaysia – Rapp Malaysia has hired Walter Teoh in the newly created role of experientialist to enhance and expand the agency’s integrated creative portfolio. Source:...
In Digital, Value is in the Eye of the Beholder
Gannett’s Steve Ahlberg, Federated Media’s John Battelle and Pubmatic’s Rich Sobel weigh in on how to balance costs and benefits. Via digiday,com
Adform launches their new corp…
Adform launches their new corporate identity: “Making display advertising simple, relevant, rewarding”: http://t.co/j95cwsqv @AdformInsider
Microsoft Ramps Up Google Chal…
Microsoft Ramps Up Google Challenge in $12 Billion Display-Ad Market: http://t.co/DUUVEVQ
Collective Integrates with Ado…
Collective Integrates with Adobe Audience Syndication Solution to Deliver Targeted Display Advertising: http://t.co/MKl4oGG
Google Display Network Continu…
Google Display Network Continues Evolution With 4 New Features http://t.co/prYnTa1
Distracted by Online Banner Ad…
Distracted by Online Banner Ads? Adkeeper is an alternative, but will people use it, I doubt it… http://nyti.ms/mcxq9C @NYTimesAd
There’s a perfect ad for eve…
There’s a perfect ad for everyone – Engagement rates across all display ads will increase by 50% Neal Mohan, VP Displa…http://lnkd.in/kgf–x
On Twitter in Japan you can ru…
On Twitter in Japan you can run standard display MPU ads! News to me anyhow… http://t.co/3OZS2vB
Creative up to 4 times more important than media plan!
A recent comScore ARS study found that 52% of shifts in brand sales are attributable to the quality of creative – making creative far and away...
The interactive digital billboards are coming!
Inside the bustling Shinagawa train station, a futuristic-looking vending machine has replaced rows of drink bottles and cans with a 47-inch touch-screen monitor – when...
Publishers are going into ad production…
Magazine and newspaper publishers hate it when websites undercut their prices online, but it looks like they have a different opinon when it comes to...
Finally back… + Banner Heat Map
We are finally back after a loooooooooong break! And to kick off, we have a new very useful for all companies running banner display campaigns –...
