Can AOL’s ‘Barbell’ Ad Strategy Save Digital Publishing?
Digital publishers have long cast a suspicious eye on the “programmatic” ad market, worried that allowing automated buying of their ad inventory would damage their...
Tagged: display ad builder
eMarketer Ratchets Up RTB Forecast, Slightly
eMarketer is estimating marketers will spend $3.34 billion on real time-bidded ads this year, representing a 73.9% increase from last year and a slight upward revision of...
Airbnb Wants You to be a Vine Cinematographer
Calling all Vine artists. Airbnb is asking its fans to help make what it’s touting as the first-ever film made entirely of Vine videos. The...
NFL Tries to Capitalize on Rabid Fans Who See TV as the ‘Second Screen’
The NFL Network may be crowing about having full distribution in the U.S. for the first time in its existence, but it sees its mobile...
Resonate Appoints Key Executives as Company Continues Rapid Growth
Company strengthens infrastructure to meet increasing demand for media and analytics products that reveal consumer motivations RESTON, Va. – Resonate, the only marketing intelligence company...
Justin Smith’s Blueprint for Modern Media
The path of modern media is anything but direct. Justin Smith, the new CEO of Bloomberg Media Group, is emerging as one of the trailblazers....
Three steps to mobile marketing mastery
It is no secret that mobile has taken over. In fact, by 2016, research firm Portio predicts that three out of four adults in the...
That Cookie-Killing Student? An Ad Agency Just Hired Her
Remember that grad student whose thesis project could destroy digital ad targeting as we know it? She got her degree and just started her first...
Measures of digital marketing ROI are meaningless unless ads are viewable
As things stand, brands are buying thousands of impressions on a cost per thousand basis and blithely accepting the reported click-through rate (CTR) as an...
Yahoo’s Tweaks to 18-Year Old Brand are Underwhelming, Industry Execs Say
Amid an overarching company turnaround under CEO Marissa Mayer, Yahoo has decided to redesign its 18-year-old logo and devised a 30-day campaign to drum up...
TBWA Creates A Dating Game for Startup Companies
TBWA has creating a dating game–for startups. The Omnicom Group agency has launched a new mobile app, CoCreator, which it’s marketing as a “business speed-dater”...
Häagen-Dazs App Fiddles While Ice Cream Softens
You know when you take your favorite pint of ice cream out of the freezer before settling in for another episode of Real Housewives of...
The next step for Real-Time Advertising, Martin Kelly, CEO & Co-Founder, Infectious Media
It’s hard to believe that the first real time impressions were bought only a few years ago, disrupting a display market rife with inefficiencies that...
Foursquare Selling Its Location Data Through Ad Targeting Firm Turn
As part of its efforts to generate new sources of revenue, Foursquare is working with ad-tech company Turn to allow advertisers to use its treasure-trove...
What Brands Can Learn from Newsrooms
Kunur Patel is brand strategist at Percolate, a content-marketing technology company. Follow her @kunur. In real-time marketing, the focus has largely been on the output: the home-run...
Mobile marketers must reach for the stars
A new generation of mobile ad formats is doing exactly this, and by empowering the consumer to choose whether or not to engage with advertising,...
