WPP announces that GreyPOSSIBLE, the strategic partnership between WPP’s wholly owned businesses, advertising and marketing network Grey EMEA, and global interactive marketing agency POSSIBLE Worldwide,...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 27/11/2013
We are a hefty two decades into the commercialization of the internet, and this newest medium is still supported by one of the oldest broadcast...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 16/11/2013
Internet Week Europe had a laid-back London vibe this week, with events including a Jack the Ripper tour and a coding session for local schoolchildren,...
What better way to gain feedback from the marketplace than to gather both the buy and sell sides of the industry and listen to what...
After years of handling programmatic with a light touch, Microsoft is making up for lost time. It has recently rolled out global programmatic direct options,...
In a Major Departure, Google Shows Banner Ads in Search Results: buff.ly/HKIzPn
At its San Francisco summit earlier this year, AppNexus used a slide chock full of poker chips to announce the technology platform was going “all...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 08/11/2013
The Onion is halting its print version in Chicago and its two other remaining markets with its Dec. 12 issue. The newsweekly was 25 years...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eBay’s Programmatic Success Programmatic is becoming a big part of the display pie for...
McKoy sets his sights on continued growth for Exponential, bringing more than 15 years of digital industry experience to the table EMERYVILLE, Calif. – Exponential Interactive,...
ValueClick will sell a bunch of websites as it pours all efforts into upgrading its wheezing display ad infrastructure. The company is also building a...
The list of publishers shunning ad exchanges is thinning rapidly. Gawker Media is the latest publisher to succumb to market pressure. It has quietly opened...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Maybe it’s not exactly what they had in mind, but we can take some inspiration from Dire Straits when thinking about how to measure and...
YieldEdge Sponsorship Calendar Helps Forecast and Manage Sponsorships 15 Months into the Future New York – Yieldex, the leading provider of inventory and revenue management solutions for...
Company also introduces four anti-spam best practices to benefit the digital advertising industry REDWOOD CITY, Calif. – YuMe, Inc. (NYSE: YUME), a leading provider of digital...
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