Frederico Sartorelo joins FCB Shanghai as ECD
FCB has appointed Frederico Sartorelo as Executive Creative Director for FCB Shanghai international clients.
Mr Sartorelo has more than 20 years of advertising experience with an exceptional track record in digital and creative capabilities. He joins FCB from his role as Executive Creative Director & Partner at CatBlack. Previous roles as Executive Creative Director & New IdeaLab Director Cheil Americas, Executive Creative Director at We, Executive Creative Director at McCann Erickson Brasil, Creative Director for Latin America and Caribe at Grey, Art Director/Creative Director at LewLara/TBWA, Art Director at DPZ (one of Brazil’s leading advertising agencies, which was acquired by Publicis Groupe in 2011), helped Mr Sartorelo to strengthen his ability to develop breakthrough campaigns for clients.
Mr Sartorelo has worked for multinational clients like Samsung, L’Oreal, RedBull, Johnson&Johnson, Procter&Gamble, Calvin Klein, Coca-Cola. Involved in digital technology and new ways of thinking the creative process. In the last 20 years he has been part of the most important Festivals as Cannes, Clio, D&AD, FIAP, WAVE, receiving mentions and prizes.
“Much more than a great opportunity, work at FCB Greater China is a dream come true. I always loved Asia, in particular China! Everything here has unbelievable proportions. I am really amazed by this agency, this city, this country. And looking forward to work with all this great clients. “ said Mr Sartorelo.
Commenting on the appointment, Edward Bell, FCB Greater China CEO said, “I am really thrilled that Fred has joined our creative team. Fred brings that wonderful Brazilian flare for emotional story telling and great design aesthetic that, together with our ever stronger local talents will, I believe, lead to some really interesting creative opportunities.”
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