Will Click-Fueled Content Marketing Crash?
As the line between standard banner ads and content recommendations blurs, the need for quality control will proliferate, experts say. While companies use content as...
Tagged: display ad builder
AdMonsters Meetup: The Multiscreen Frontier
Wednesday, June 25, 2014 Location: New York, The Multiscreen Frontier Tablets, smartphones, smart TVs, oh my… Everywhere you look there’s another screen where your advertisers...
7 takeaways from Cannes Lions 2014
As the curtains fall on Cannes Lions International Festival of Creativity 2014, more than 22,000 – of which nearly 12,000 were registered delegates – return...
Cannes Lions to introduce a category focussed on data & creativity
The organisers of Cannes Lions International Festival of Creativity have grown the festival year-on-year by adding new categories that they believe is reflective of the...
WPP awarded Holding Co award @Cannes Lions fourth time in a row
The Cannes Lions International Festival of Creativity has named WPP as Holding Company of the Year, for the fourth year running. The award followed the...
Japan, India winning work competes for Titanium & Integrated Lions too
The last category, and essentially the most coveted, has already announced the set of entries that will take home the Titanium & Integrated Lions. There...
The vet and the virgin: Two different takes on Cannes
To say that Cannes has jumped the shark is lazy at best and a cliché at worst. To gauge whether Cannes really is the inspirational, productive collection...
AOL and UM Plan Ads Triggered By Real Time Events
AOL and UM are developing technology that will serve digital ads across the web as they are triggered by events such as falling gas prices...
IPG Mediabrands CEO Matt Seiler: Automation Trend Will Force New Agency Pay Models
Matt Seiler is remarkably on-message. For the past five years, the CEO of Interpublic Group’s media investment arm, Mediabrands, has banged the drum about the need for...
#sowhoknew: “I just put my clothes back on”
After the CannesYe highlight yesterday, today’s sessions by comparison could have been a damp squib. But with the Jared Leto, Jeffrey Katzenberg and Ralph Fiennes...
WPP’s Martin Sorrell on what’s changing the creative-tech world
In the many conversations that Sir Martin Sorrell, CEO, WPP engages in – on stage or with the press – there are a few things...
Transparency: The Display Advertising Buzzword We Only Think We Want
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Singtel Goes On Mini Ad Tech Buying Spree; Acquires Adconion and Kontera For $359m
Amobee, a subsidiary of Singtel, announced this morning it was acquiring Adconion and Kontera for $150m and $225m respectively. The Adconion deal is understood to...
London’s Boris Bikes go extreme in #JoinTheFight stunt campaign
Pro cyclists are using London’s Boris Bikes for the their latest marketing stunt — literally. The bikes, which officially go by the more clunky “Barclays Cycle Hire,” have...
The emotional push for Unilever’s Comfort
Taking a cause or a human relationship that connects has been big with Unilever brands. The idea can be seen once again in a new...
MediaQuark, Ambient Digital partner to deliver APAC audience targeting
MediaQuark and Ambient Digital Group, both headquartered in Singapore, are partnering to deliver data driven online advertising products in Southeast Asia. The online advertising companies...
