Scripps Among Publishers Facing ‘Programmatic Headwinds’
The shift to programmatic isn’t making things easier for Scripps, the media company behind properties like HGTV, The Food Network, and The Travel Channel. Programmatic,...
Tagged: display ad builder
Twitter Changes Pricing Model For Advertisers
Twitter is changing its prices. On Thursday, the company announced it was introducing new tools for what it calls “objective-based campaigns,” which include four new...
Hooray, brands get choosier about their social content
Real-time marketing, the advertising buzzword that has plagued our Twitter streams since Oreo decided to dunk in the dark during the 2012 Super Bowl, is...
PepsiCo marks C.C. Lemon’s Vietnam launch with aggressive mktg push
Suntory PepsiCo Beverages Vietnam has launched Japanese brand, C.C. Lemon, in Vietnam with communications created by BBDO Vietnam. The new 60-second commercial focusses on the...
Why Aren’t More Brands Taking Design In-House Along With Programmatic?
Chip Meyers, ReactX CEO, asks why brands that are willing to take their media-buying in-house are not doing likewise with their creative? For many major brands,...
AKQA sets India play in motion with creativity & engineering at core
Ideas and innovation company AKQA has expanded its presence within Asia by opening its first office in India. Focus on engineering and creativity has always...
Police Crackdown On Piracy Continues With Ad Replacement
The City of London Police have moved to further starve online pirates of ad funding by replacing display ads on copyright-infringing sites with official banners...
TripAdvisor Misses Q2 2014 Estimates — But At Least Ad Revenue’s Up
TripAdvisor painted a muddled picture during its Q2 2014 earnings call. The travel booking site’s overall profits came in far below estimates. But ad revenue...
How Mobile-First Publisher Quartz Measures Native Ads
Native advertising doesn’t fit into a 300×250 box. But as the category has taken off, so has the need to gather meaningful metrics in a...
Data-Driven Marketers Are Farmers
An underlying sentiment among the marketers at the Oracle Marketing Cloud Interact show in San Francisco this week was how to move away from “channel...
Epom (Kiev, Ukraine)
Epom enables publishers, advertisers and ad networks to reach the most ambitious goals, regarding ad revenue. Epom Market is an ad network which provides both...
A new way to promote Mobile Apps on Twitter
One of Facebook‘s most important revenue streams is the advertising of mobile apps, helping developers convince users to download their new apps. Recently Twitter began...
Best Practices: How to Make a Campaign Go Viral
Why did Newcastle Brown Ale began moving away from TV advertising last year? “We just realized it was like pissing into the Grand Canyon,” said...
OMD’s Asia office gears up for Hasbro business
Hasbro, one of OMD’s recent global wins is seeing action in the Asia offices as well. OMD has appointed Jian Yang as Global Strategy Director...
Brands celebrate the Fourth of July with fireworks and clichés
The need to be “real time” means brands have to mark every occasion, large and small. America’s birthday is no exception. Your typical brand social...
Moving Mobile Users with Messages that Matter
Most consumers today carry at least one mobile device. Marketers have rushed to capitalize on this development. Rightly so. However, casting seed wildly and without...
