Business evolution in the digital Darwinism era
It wasn’t too long ago that the dot com boom took the global economy by storm, significantly changing the way businesses operated. Enterprises realised that...
Tagged: digital
Yuri’s Jury: Unsportsmanlike advertisers sent home
‘What are you doing Jan?’ We’re in a meeting room just before a major presentation to an important client. ‘Oh, I’m just jotting down some...
Salesforce appoints Mark Innes as General Manager for Asia Pacific
Salesforce has appointed Mark Innes as its new General Manager in the Asia Pacific (APAC) region. In this newly created role, Mr Innes will be...
Can We All Stop Beating Around the Bush When We Talk About Data?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AT&T Will Consolidate Its Various Accounts Under Omnicom; Pokémon Go Continues Its Reign
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tectonic Shifts AT&T will consolidate its creative, digital and media accounts under Omnicom, Ad...
Meredith’s New COO Wants Local And National Media To Share Resources And Data
AdExchanger | Local TV and print magazines don’t share much in common. But as local TV’s digital business grows, and as Meredith’s digital properties need...
What Will It Take To Tip The Balance To The App Opportunity?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Marrying Programmatic And Direct Is No Fairy Tale
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht,...
Computational thinking comes to the fore in Malaysian schools
It will be one big leap for Malaysia into the digital economy with computational thinking and computer science being embedded into national education system, writes...
The musically inclined consumer
Through the help of SMG-YouGov, Live Nation Asia looked into the consumption of music and live music events across China and Indonesia. The research covers...
Inside Google’s Quest To Measure Conversions
AdExchanger | Google’s Paul Pellman will speak at AdExchanger’s Omni.Digital conference in Chicago on September 8. Since Google acquired attribution company Adometry two years ago, it has sought...
AdTheorent Enhances Anti-Fraud Infrastructure to Provide Cross-Environment Safeguards
Company platform detects fraudulent activity across all digital environments in real time on “pre-bid” basis; production performance data shows significant fraud mitigation NEW YORK –...
No, CMOs Should Not Think Like CTOs
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
GE Creates World’s First ‘Connected Volcano’
Digital industrial company GE, which has been at the forefront of using new technologies to tell its story, is creating the world’s first “connected volcano”...
Dentsu Aegis To Acquire Merkle, CRM And Database Marketing Giant
AdExchanger | Japanese holding company Dentsu Aegis Network will acquire a majority stake in Maryland-based Merkle – a CRM and performance marketing specialist – and...
Publishers Need Dedicated Pre- And Post-Sale Support Teams, Not Hybrids
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jaclyn Stewart,...
