Big Data Is Not Like Teenage Sex
Let’s start by exploring what big data is used for in marketing. Source: ClickZ Asia
Tagged: digital marketing news asia
BlackBerry Launches ‘Youthful’ New Smartphone… But Not for The U.S.
BlackBerry is testing what it calls a “youthful” new smartphone in selected markets… outside of the U.S. This week, BlackBerry raised the curtain on the...
Choosing a Domain Name That Attracts Foreign-Language Web Traffic
The English language no longer dominates the web, so plan to accommodate foreign languages right from the start. Consider these tips. Source: ClickZ Asia
SodaCard Allows Retailers to Convert Walk-in Customers Through Mobile Loyalty Platform
The Hong Kong start-up aims to digitize in-store loyalty by providing local merchants with a simple platform to acquire, retain, and communicate with walk-in customers....
Macau Tourism Rolls Out WeChat Fan Acquisition Campaign in 6 Days
Within six days of creating a WeChat presence to target Mainland Chinese visitors, the Macau Government Tourist Office has accumulated more than 500 subscribers to...
Digital Marketing and the Consumer Experience
Here’s why it’s time to improve the consumer experience online. Source: ClickZ Asia
CMOs Should Focus on Keyword-Driven Marketing
David Shen, general manager at Acronym Asia, discusses how chief marketing officers (CMOs) can drive better results through a keyword-focused marketing strategy. Source: ClickZ Asia
What I Learned About Social Media Marketing From My Mum Playing Candy Crush
The golden rule for social marketing and social games is the same. Source: ClickZ Asia
Standard Life Hong Kong Makes Foray Into Facebook Marketing
Its chief marketing officer has led the social media strategy and is said to be the first insurer to have a presence on the social...
Data Superheroes, Code Artists, and Visualizers
With the sheer scale of big data, churning out printed reports or producing dashboards is simply not enough to meet the dynamic demands of real-time...
Will Taobao Juhuasuan Overtake Yahoo Hong Kong?
According to comScore, Taobao Juhuasuan is the no. 2 deal site globally and fast becoming popular in Hong Kong. Source: ClickZ Asia
Irrelevant Content: SEO Impossible
I would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here’s why. Source: ClickZ Asia
Yahoo Opens Online Outlet Stores in Hong Kong
The web portal has partnered with 10 companies to launch outlet stores targeting online shoppers in the city. Source: ClickZ Asia
Great Expectations: The Story of Mobile Coupons?
As back office systems and in-store point-of-sale devices catch up with consumer expectations, marketers have to keep a watchful eye on the other parameters of...
How to Make Search-Friendly Mobile Websites
An SEO-optimized mobile friendly website can benefit you in many ways. Consider these tips. Source: ClickZ Asia
Spotify Inks Major Launch Advertisers As It Expands Into Asia
The music streaming service has confirmed a number of leading advertisers as it made its platform available in Hong Kong, Singapore, and Malaysia. Source: ClickZ...
