China’s E-Tail Landscape: What’s the Recipe for Success?
McKinsey China forecasts that e-tailing could reach $650 billion by 2020. Source: ClickZ Asia
Tagged: digital marketing news apac
Moving Beyond Conversions in Digital Measurement
Consider this approach to tie your digital data to sales. Source: ClickZ Asia
SoLoMoCo in Asia: Just Another Buzzword?
Arthur Policarpio, head of Mobext Asia Pacific, explains what SoLoMoCo as an emerging trend means for businesses. Source: ClickZ Asia
The Collaborative Economy: How It’s Changing the Way People Consume Brands
And how brands can tap into this culture of sharing. Source: ClickZ Asia
Exec Moves & Industry Roundup: VLT Merger, IPG India Acquisition, Havas, and Razorfish Hires
VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires. Source: ClickZ Asia
Retail Stores Must Embrace the Mobile Internet in Today’s Digital World
With showrooming on the rise, here are three ways retailers can fight back. Source: ClickZ Asia
China Exec Moves & Industry Roundup: Isobar, Carat, IPG Mediabrands, and RedWorks
Isobar China preps for further growth; IPG Mediabrands creates new CEO role; and WPP’s RedWorks hires new president. Source: ClickZ Asia
Factors to Consider When Opening a TMall Shop
Setting up a TMall shop without understanding the Chinese language or having a trusted local partner can be challenging. Here’s a breakdown of the main...
Big Data Is Not Like Teenage Sex
Let’s start by exploring what big data is used for in marketing. Source: ClickZ Asia
BlackBerry Launches ‘Youthful’ New Smartphone… But Not for The U.S.
BlackBerry is testing what it calls a “youthful” new smartphone in selected markets… outside of the U.S. This week, BlackBerry raised the curtain on the...
Choosing a Domain Name That Attracts Foreign-Language Web Traffic
The English language no longer dominates the web, so plan to accommodate foreign languages right from the start. Consider these tips. Source: ClickZ Asia
SodaCard Allows Retailers to Convert Walk-in Customers Through Mobile Loyalty Platform
The Hong Kong start-up aims to digitize in-store loyalty by providing local merchants with a simple platform to acquire, retain, and communicate with walk-in customers....
Macau Tourism Rolls Out WeChat Fan Acquisition Campaign in 6 Days
Within six days of creating a WeChat presence to target Mainland Chinese visitors, the Macau Government Tourist Office has accumulated more than 500 subscribers to...
Digital Marketing and the Consumer Experience
Here’s why it’s time to improve the consumer experience online. Source: ClickZ Asia
CMOs Should Focus on Keyword-Driven Marketing
David Shen, general manager at Acronym Asia, discusses how chief marketing officers (CMOs) can drive better results through a keyword-focused marketing strategy. Source: ClickZ Asia
What I Learned About Social Media Marketing From My Mum Playing Candy Crush
The golden rule for social marketing and social games is the same. Source: ClickZ Asia
