Estee Lauder Endorses YouTube’s TrueView Ad Format
Including stats on YouTube’s Generation C in Hong Kong. Source: ClickZ Asia
Tagged: digital marketing news apac
Pre-Rolling in the Deep
Just because YouTube pre-roll advertising costs significantly less than TV commercials, should the quality and relevance of that content suffer as a result? Source: ClickZ...
Yahoo and Millward Brown to Lift ROI for Branding Campaigns Across Asia
The partnership will allow advertisers to measure online campaign effectiveness beyond the CTR. Source: ClickZ Asia
Just Passing Through? A Look at LINE vs Facebook
That Japanese are simply “replacing” Facebook with LINE is a flawed hypothesis. Here’s why. Source: ClickZ Asia
StartMeApp and Opera Launch in Singapore; Vserv.mobi Expands in Malaysia and Vietnam
Mobile advertising updates in Asia Pacific. Source: ClickZ Asia
Standard Chartered Breeze Sets World Record on Everest; Over 20 Million Impressions on Social Media
The bank’s chief information officer shares his perspective on using social media for the feat. Source: ClickZ Asia
Driving Mobile Advertising for Automotive Brands
Question for auto marketers: how much does the tried-and-tested method of advertising work in driving awareness of your new series or even sales to your...
5 Actionable Things to Improve Your Website Conversions
Your website is just like a physical store. Consider these quick fixes you can implement to improve conversions. Source: ClickZ Asia
3 Ways in Which Big Data Is Transforming Social Video Marketing
When it comes to “big data,” there is one question that content marketers want the answer to: can big data help us make The Next...
Choosing a Digital Agency: Advice From SAP and Adidas [Video]
How do brand marketers manage their agencies when things don’t work out? Source: ClickZ Asia
Tencent Launches Tango DSP
China’s largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange. Source: ClickZ...
Debunking Mobile Wallet
Let’s talk about how Apple Passbook relates to today’s world and what’s in it for you. Source: ClickZ Asia
Testing, Testing,1-2-3-4-5?
Consider these five steps to help you start testing. Source: ClickZ Asia
Cutting Through the Clutter of Accidental Clicks With Better Metrics for Mobile
As advertisers shift their focus to mobile marketing, a new standard of measurement is desperately needed to tackle the fat finger phenomenon. Source: ClickZ Asia
