Standard Life Hong Kong Makes Foray Into Facebook Marketing
Its chief marketing officer has led the social media strategy and is said to be the first insurer to have a presence on the social...
Tagged: digital marketing news apac
Data Superheroes, Code Artists, and Visualizers
With the sheer scale of big data, churning out printed reports or producing dashboards is simply not enough to meet the dynamic demands of real-time...
Will Taobao Juhuasuan Overtake Yahoo Hong Kong?
According to comScore, Taobao Juhuasuan is the no. 2 deal site globally and fast becoming popular in Hong Kong. Source: ClickZ Asia
Irrelevant Content: SEO Impossible
I would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here’s why. Source: ClickZ Asia
Yahoo Opens Online Outlet Stores in Hong Kong
The web portal has partnered with 10 companies to launch outlet stores targeting online shoppers in the city. Source: ClickZ Asia
Great Expectations: The Story of Mobile Coupons?
As back office systems and in-store point-of-sale devices catch up with consumer expectations, marketers have to keep a watchful eye on the other parameters of...
How to Make Search-Friendly Mobile Websites
An SEO-optimized mobile friendly website can benefit you in many ways. Consider these tips. Source: ClickZ Asia
Spotify Inks Major Launch Advertisers As It Expands Into Asia
The music streaming service has confirmed a number of leading advertisers as it made its platform available in Hong Kong, Singapore, and Malaysia. Source: ClickZ...
Top 80 Tools for Digital and Data Marketing
Consider these digital tools that can help build a clearer picture of your customer’s behaviors and actions. Source: ClickZ Asia
India: Using Technology to Update Western Interview Methods
With the growth of smartphones and tablets, the options to use technology to adapt Western methods to Asian contexts are set to grow and grow....
McDonald’s Gets Youths to Build Big Macs by Shaking Their Phones
The fast food chain wanted young working adults in China’s tier one and two cities to love the Big Mac and associate the burger with...
Weibo: China’s ‘Twitter on Steroids’
What it is, how it works, and why it matters for marketers. Source: ClickZ Asia
China’s Social Media Landscape 2013 – CIC CEO on Social TV, WeChat, and More
CIC CEO Sam Flemming advises marketers how to navigate the dynamic social scape. Source: ClickZ Asia
Xaxis Expands Asia Footprint in Thailand, Taiwan, and Japan in Pipeline
WPP’s audience buying firm continues Asia expansion with plans to be in 13 markets by year end. Source: ClickZ Asia
Enterprise PPC in Asia Pacific – a Client-Side Perspective
Insights on how a B2B MNC deploys multi-geographical and multi-language PPC in Asia Pacific. Source: ClickZ Asia
Asia City gets big boost for tablet platform
Hong Kong – Flight Centre signs a 52-issue deal with HK Magazine to reach its audience via tablet platforms. Source: Marketing Interactive
