Rise in ‘smart’ shoppers as 80% use tech for research: Study
It is the age of the ‘smart’ shopper as technology now pervades every retail transaction, according to a recent MasterCard report. With this shift towards...
Tagged: digital campaign
Why social listening is important?
Are we listening right? A question all marketers should give a thought to. Social listening has definitely become an essential addition to today’s digital marketing...
Facebook adds new ‘shop’ tab to push ecommerce
Taking another step to make it easier for brands to connect with consumers on the social media platform, Facebook is now testing a ‘shop’ section...
Moose Toys launches native ad campaign with Turner International Australia
Australian-owned Moose Toys has teamed up with Turner International to launch a local, content-led campaign, with a digital-native approach and a new app for the...
Branded-content growing pains: The Onion goes ‘back to basics,’ restructures Onion Labs
Being funny is serious business. The Onion has come a long way from its roots as a traditional publishing company. In recent years, it has...
#sowhoknew: Adult colouring books are not just child’s play…
So what’s the hottest book trend in 30 years? Steamy ’50 Shades of Grey’ style cable-tie action? Nope. Salacious Hollywood gossip pulp fiction? Nah. It’s...
Sociomantic launches index to enforce inventor quality
Sociomantic Labs, the leading provider of programmatic advertising solutions for enterprise advertisers, has launched the Supply Quality Index, or SQX. SQX is a proprietary algorithm...
OMD appoints Laura Ashton as Business Director
OMD has appointed Laura Ashton to the role of Business Director working across the prestige group of clients; Estee Lauder Group, Sony PlayStation, Intel, Selleys...
Alibaba opens second data center in Silicon Valley
AliCloud, Alibaba Group’s cloud computing arm, has launched its second data center based in Silicon Valley in the United States, addressing increasing demand for affordable...
OpenRTB Protocol Fails To Align Market Interests
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Spotify Wants To Focus On Big Brands, Outsources Geotargeted Ad Sales To Katz Radio Group
AdExchanger | Spotify revealed Thursday that Katz Radio Group will serve as its exclusive representative for geotargeted audio sales in the United States. The radio...
Google Unveils Accelerated Mobile Pages; EU Annuls ‘Safe Harbour’ Agreement With the US
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google speeds up mobile pages; EU Court...
Inside IGN and Coke’s new ‘SportsCenter’ for eSports
ESports is a booming industry — big enough to warrant its own “SportsCenter”-style news show, according to IGN and Coca-Cola. The two companies are partnering...
Make your PR strategy visual
In the world of design communication, designers are no longer limited to merely addressing the area of graphics and graphics alone; in fact, the boundaries...
Vizeum wins BBC Earth business in Asia
Vizeum has been appointed to lead the launch of the BBC Earth channel across Asia. Consistent with BBC Worldwide’s global strategy BBC Knowledge was rebranded...
Samsung collaborates with SG street artist for Samsung Gear S2 launch
In celebration of their latest Galaxy range, Samsung held a consumer event in Singapore last week. Called the ‘Galaxy STUDIO’, the event hosted a preview...
