Inside Mashable’s Tool That Maps How Branded Content Is Shared
Mashable is making a science out of predicting when a story is about to pop around the web, and now it’s built a tool to...
Tagged: digital campaign
With Consumerism and Communication, Health Care Attempts A Shift From Volume To Value
AdExchanger | “Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Mayur Gupta, global head...
Time’s ticking: Holding on to attention on video
Full engagement video experiences remain a hot topic as online video has now become the fastest growing digital advertising category worldwide, especially in Asia-Pacific. Globally,...
Mobile accounts for 56% of ecommerce traffic in SEA
Mobile is quickly becoming an importance interface for shopping as mcommerce activity is growing worldwide with Japan, the UK and South Korea seeing the most...
#sowhoknew: Will India benefit the most from the faltering Chinese economy?
My recent article ‘Forget Greece, the real financial crisis is happening in China’ certainly struck a chord with LinkedIn readers – it was viewed almost...
Alibaba continues video focus; to buy out Youku Tudou
In a bid to expand its base in video services, Alibaba Group plans to buy out China’s YouTube like service, Youku Tudou. Previously, Alibaba held...
Week in Review: Business media giving more focus to digital
The business media in Malaysia is beginning to focus more attention on the ‘digital disruption’ and how traditional companies respond – and DNA is in...
Bayer Searches For Shop To Handle Digital Creative and Media
Bayer is searching for a digital creative and media agency of record for its Bayer Consumer Care division. The consumer care group includes its flagship...
Nielsen Expands Digital Ad Ratings; Axel Springer Blocks Ad Blockers
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer blocks ad blockers; Nielsen Digital...
Ads served on TV streaming sites perform better: Study
With TV viewing habits evolving as tablets and smartphones become mediums to consume television content, marketers are also going beyond TV and looking at streaming...
Accenture names Marc Carrel-Billiard as MD, Global Tech R&D
Accenture has appointed Marc Carrel-Billiard as managing director of Global Technology Research & Development within Accenture Technology. In this role, Mr Carrel-Billiard will oversee the...
Big Data Discrimination: Is The Industry Responsible?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Will Google’s Customer Match Make Hash of Traditional SEM?
Innovation is not always what it’s cracked up to be. Building something first sometimes means little more than clearing a minefield for those coming behind...
Is content marketing the new ecommerce strategy?
Living in an era where content and native are the buzzwords and ecommerce is evolving by the second, it sure makes for exciting careers for...
Mobile monetisation gap is closing: PubMatic
PubMatic, the marketing automation software company for publishers, has launched a Quarterly Mobile Index (QMI). The topline for Q3 2015 shows continuous improvement in mobile...
Monetising Free Apps
In this piece, David Diaz, vice president of developer relations at Fyber, pictured below, discusses what app publishers look for in an ad mediation provider and...
