Quantcast Launches An Open Data Platform To Fuse Digital To TV And Offline Sales
AdExchanger | Quantcast is tapping its deep ties to publishers by linking digital data signals to offline attributes like sales and TV viewership. The company is...
Tagged: digital campaign
Ancestry Finds Winning Combination In TV Plus Digital, Eyes Programmatic TV
AdExchanger | TV has long proven to be an effective channel for Ancestry.com, a provider of genealogical software and services with more than 2 million...
Digital Video Helps Toyota Reach ‘Light Linear Viewers’
AdExchanger | Toyota Motors is a big TV spender. It bought, according to Kantar Media, three minutes of commercial airtime during Super Bowl XLIX –trailing...
How the Australian Open grew its fan base by 300k in 2 weeks
The Australian Open has been one of tennis’ most important international Grand Slam tournament, since 1905. Taking place in January each year, the Australian Open...
Facebook opens Lead Ads to all advertisers
Facebook has made lead ads now available to all advertisers globally. Lead ads simplify the mobile signup process, helping businesses connect with people interested in...
TubeMogul rolls out Nielsen Digital Ad Ratings in SE Asia & Japan
TubeMogul, an enterprise software platform for brand advertising, has integrated Nielsen’s Digital Ad Ratings desktop measurement tool into its platform and will provide it to...
Singpost & IDA collaborate to develop drone for mail delivery
Singapore Post signed a joint development with the Infocomm Development Authority of Singapore (IDA) for a Unmanned Aerial Vehicle (UAV, also known as drone). A last...
The New York Times Plans to Double Digital Revenue by 2020
New York Times Co. plans to double its digital revenue in the next four years by increasing the number of paid online subscribers and attracting...
Use Contextual Information to Offer Greater Value Not Intrusive Ads, EIU Report Warns Marketers
New report examines what contextual marketing means and the challenges for marketers Contextual marketing is viewed as the next step in the evolution of digital...
Instant messaging usage jumps 12% globally
The popularity of instant messaging has soared over the past year, with a 12 per cent uplift in daily usage globally as more people opt...
Ideas aplenty in Malaysia, but execution lacking: Panel
Malaysia is not lacking in creativity and innovation, but what is lacking is perhaps execution, according to panellists at a discussion organised by Agensi Inovasi...
When sales and marketing drives the Internet of Customers
To say that technology has changed the way our world functions would be an understatement. From an era where brands connected with consumers through direct...
The Open Exchange Market Needs More Trust & Transparency
Something has to change in the open exchange market, argues Irfon Watkins, CEO of Coull. Fraud, lack of transparency and the increasing popularity of private...
Trivializing Engagement Is A Fool’s Errand
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
APAC consumers choose mobile to shop online: Study
Asia Pacific consumers are increasingly likely to make their online purchases and bill payments through mobile devices (mobile phone or tablet), rather than via desktops,...
Apple, Google lead global brands report
Apple and Google claimed the top positions in the Interbrand Global Brand report for the third time in a row. Valued at USD 170.276 billion,...
