Marketers Won’t Get Transparency From Partners Unless They Demand It
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: digital campaign
How Wunderman helped Microsoft’s artistic side bloom
Wunderman International Japan joined forces with teamLab, a digital artist group, to use Windows products in the creation of a signature, mind-bending piece of art....
Marketers losing out on ‘in-stream & rich media’ combo punch
Brand marketers are not taking full advantage of the opportunity to execute more integrated digital video marketing campaigns, according to the latest edition of the...
BBDO helps chocolate brand Dove experiment with ASMR videos
Chocolate brand Dove has launched the first ever ASMR (Autonomous Sensory Meridian Response) video to let consumers feel the silkiness within. For many years, Dove...
Data pick of the day: Dominance of Alphabet
With Alphabet set to post healthy financial results this week and hot on the heels of the announcement of YouTube Red, GlobalWebIndex looks at just how important...
xAd & Rubicon Roundtable Demands All Parties Unite to Transform Programmatic Advertising Through Data Accuracy & Transparency
This Tuesday, our very own Rebecca Muir, chaired the Programmatic Roundtable hosted by xAd, the global location marketplace, in partnership with online advertising firm, Rubicon....
DMP 4-5-6
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
In six months, Quartz videos rack up 45 million views on platforms
With the launch of CNN’s Great Big Story and publishers like BuzzFeed and Business Insider before it, the distributed approach has gone beyond the experimental...
APAC audience data usage rises by 81% in Q2 2015
After an anticipated slow first quarter, global audience data usage increased 62 per cent in the second quarter from Q1 and Asia-Pacific grew 81 per...
Happiness more important than money for Gen Asia: Study
There is a huge disconnect today between how young people view the role of money in their lives, and the age-old practices of financial institutions...
Interpublic reports revenue growth of 7.1% in Q3 2015
Interpublic Group reported a revenue of USD 1.87 billion for the third quarter of 2015, compared to USD 1.84 billion in the third quarter of...
Now, watch YouTube without ads
Video-streaming site YouTube has launched an ads-free service as it introduced the subscription service called YouTube Red. YouTube Red lets will allow users to save...
A German View of Programmatic
Has Germany missed the boat when it comes to programmatic advertising – or is it actually a vast growth opportunity? Paco Panconcelli, MD Quantcast Deutschland...
Yahoo signs search deal with Google after Q3 results
After a disappointing third quarter results, Yahoo has reached an agreement with Google on search and advertising. Under the deal, Google will provide Yahoo with...
Alibaba creates European inroads to China with London, Milan offices
Chinese ecommerce giant Alibaba is expanding its presence in the European market, with offices in London and Milan. The company called the move “an important step...
Future Trends Infographic: The State of the Internet 2015
Our friends at MDG Advertising just shared with us their latest infographic, which takes a comprehensive and insightful look at the future trends of digital...
