The week in digital (in five minutes)
Mary Meeker’s trend report Mary’s annual report of internet trends, traditionally a go-to for second-hand soothsayers, is out. Here it is… Twitter is testing a...
Tagged: digital campaign
Marketo Acquired by Vista Equity Partners; Facebook Shutters LiveRail
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Marketo is snapped up by private equity firm;...
Recovery in Asia to drive 3% growth in luxury ad spend
Expenditure on luxury advertising will rise by 3 per cent in 2016, up from 1.9 per cent in 2015, according to Zenith’s new Luxury Advertising...
Live for today, urge Jetstar, J Walter Thompson
Jetstar has unveiled its new campaign via J Walter Thompson Melbourne encouraging everyday Australians to fly more places, more often and ‘Live for Today’. An evolutionary...
The Art Of War In Facebook Advertising
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Dentsu Aegis Network appoints Tony Chen to three strategic positions
Dentsu Aegis Network has appointed Tony Chen to three key strategic positions – CEO of iProspect China, CEO of Digital Performance Brands North Asia and...
Nubia appoints FCB Shanghai as ad partner
Nubia appoints FCB Shanghai as its advertising agency to build an integrated brand system and assist with the launch of its two products. Nubia commissioned...
Shaped by the prosumer, and the Creative Economy
webe digital CEO CC Puan is a believer in the ‘creative economy’ and the make-or-break power of today’s consumer, or prosumer. He shares how these...
Better Independent Mobile Measurement: Q&A with Jeremy Hlavacek, The Weather Channel
How much of a challenge is mobile, really? Jeremy Hlavacek (pictured below), vice president, Global Automated Monetization, The Weather Channel, tells ExchangeWire that there are...
IAB Brazil Ask for More Transparency; Social Media Brings Only 11% Of E-Commerce Referring Traffic
This week in the LATAM Roundup: IAB Brazil publishes an open letter in which it recognises the lack of transparency of the local market, asking...
Infographic: Top trends defining mobile advertising in APAC
In the last few years, Asia Pacific has flexed its muscles to become the next hotspot for mobile advertising with developed mobile networks and a...
Bacardi’s Kristie Asciak heads to OMD Sydney to lead Fuse
OMD has appointed Kristie Asciak as Head of OMD Fuse, Sydney. Fuse, OMD’s Content division, has recently been responsible for delivering projects such as Qantas’ Channel...
Dentsu creates interactive photo on Instagram for Canon
In an effort to target millennials who are active users of social media, Dentsu Singapore, part of Dentsu Aegis Network, has created ‘Canon Instazoom’ for...
GoSwiff appoints Mark Patrick as new CEO
GoSwiff International, a global financial solutions provider headquartered in Singapore, has appointed Mark Patrick as its new Chief Executive Officer. An accomplished leader with a...
ICYMI: The best ads, the worst publisher tactic and the ugly brand pander du jour
Welcome to the long weekend. You’ve earned this brief respite. If, on your rush to get out the door and hit the beach, you missed...
Microsoft, Vivoom Collaborate on Mobile-First User-Generated Marketing Strategy
Vivoom, a mobile media company, has just forged a new user-generated marketing alliance with Microsoft. The partnership, we’re told, will encourage the creation and distribution...
