Marketing challenges (& opportunities) in the digitally disrupted bank
Way back in 1994, Bill Gates had famously said, ‘Banking is essential, Banks are not’. Over the course of the last 22 or so years,...
Tagged: digital campaign
Marketing challenges in the digitally disrupted bank
Way back in 1994, Bill Gates had famously said, ‘Banking is essential, Banks are not’. Over the course of the last 22 or so years,...
Computational thinking comes to the fore in Malaysian schools
It will be one big leap for Malaysia into the digital economy with computational thinking and computer science being embedded into national education system, writes...
The Peninsula Hotels awards digital to MullenLowe Profero
The Peninsula Hotels has appointed MullenLowe Profero as its global digital agency of record following a competitive pitch. The account will be led by MullenLowe...
The musically inclined consumer
Through the help of SMG-YouGov, Live Nation Asia looked into the consumption of music and live music events across China and Indonesia. The research covers...
Standardisation Will Allow More Players in Programmatic Audio: Q&A with Tim Sims, VP Inventory Partnerships, The Trade Desk
With programmatic audio emerging with increasing volumes of inventory available, major players in the audio industry are setting the standard for the channel. Following Spotify’s...
Inside Google’s Quest To Measure Conversions
AdExchanger | Google’s Paul Pellman will speak at AdExchanger’s Omni.Digital conference in Chicago on September 8. Since Google acquired attribution company Adometry two years ago, it has sought...
AdTheorent Enhances Anti-Fraud Infrastructure to Provide Cross-Environment Safeguards
Company platform detects fraudulent activity across all digital environments in real time on “pre-bid” basis; production performance data shows significant fraud mitigation NEW YORK –...
No, CMOs Should Not Think Like CTOs
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
GE Creates World’s First ‘Connected Volcano’
Digital industrial company GE, which has been at the forefront of using new technologies to tell its story, is creating the world’s first “connected volcano”...
Power to the People: Connecting the Digital Ecosystem
People-based marketing doesn’t just need to refer to marketing within the digital ecosystem – it has the ability to drive efficiencies across all marketing channels,...
A closer look at Dove’s anti-sexism #MyBeautyMySay campaign
It’s an innovative and worthwhile campaign. Let’s take a closer look. The concept In an open letter, gold medallist Shawn Johnson explains how she received...
Undertone Partners with Facebook Canvas for Cross-device Retargeting: Q&A with Rob Garber, MD EMEA, Undertone
High-impact advertising, as the name suggests, is designed to capture user interest by means of interactivity, or just sheer size. Facebook got in on the...
AKQA on search marketing in a post-browser future
You open a browser, head to your favorite search engine, and fire off a query for the latest piece of trivia you need to know...
Attribution, the Secret Sauce of Success, Looms as New Priority for Marketers
Sweet success is what marketers crave from their efforts. But knowing exactly what to attribute it to is becoming more important to advertisers everywhere. “Marketers...
Dentsu Aegis To Acquire Merkle, CRM And Database Marketing Giant
AdExchanger | Japanese holding company Dentsu Aegis Network will acquire a majority stake in Maryland-based Merkle – a CRM and performance marketing specialist – and...
