Publishers Need Dedicated Pre- And Post-Sale Support Teams, Not Hybrids
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jaclyn Stewart,...
Tagged: digital campaign
Sizmek Changes Ownership; Sonobi Drives European Expansion With New London Hub
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$122m price tag for Sizmek; Sonobi establishes London...
iClick Interactive inks ad partnership deal with SPH
iClick Interactive Asia inks ad partnership deal with Singapore Press Holdings Limited, to become its in-feed video ad serving partner across its wide-reaching range of...
New from HI-FI: ‘Tagcasting’ Helps Publishers, Businesses, and Individuals to Prosper with LIVE Video
HI-FI, billed as “The Mobile Lifestyle Network,” has just introduced LIVE broadcasting on its mobile media platform. “Called Tagcasting, the new LIVE video capability empowers...
Rio 2016: Digital Investments Increase in Brazil, But Are Below Expectations
More than in the World Cup, during the Olympics all eyes will be focused on Brazil: more than 5.6 billion people around the world will...
The future of programmatic: top marketers give their verdict
The landscape New tech is ramping up efficiency for marketers in all areas, not least the advertising space. Programmatic display advertising allows brands to target...
UK Ad Spend to Continue Rising; Tech-Savvy Users at Highest Risk of ID Fraud
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Azizi A. Hadi appointed webe CEO, CC Puan now a non-executive director
TM has announced the appointment of Azizi A. Hadi as the new CEO and executive director of webe digital, formerly known as Packet One Networks...
Experian’s second annual #SuiteLife Awards Give Kudos to Brands with Top Notch Campaigns
The second annual #SuiteLife Awards, organized by Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, gave kudos recently to several...
No Winners In Battle Between Ad Blockers and Those Trying To Circumvent Them
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Week in Review: Adapting to the new reality of a world going digital
The brick-and-mortar guys definitely took centrestage at DNA’s just concluded What’s Next conference, with Karamjit Singh sharing some early thoughts from the speakers. Via DNA
Has Programmatic Finally Hit Bottom?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Trends and Priorities in the Media and Entertainment Sector
Overview This Trends and Priorities report, focused on the media and entertainment sectors, is produced by Econsultancy in association with Adobe and explores an industry caught between its past and...
Why Telcos Are Going to Smash the Google/Facebook Ad Duopoly
The Yahoo saga is finally over. After the most protracted sales process of recent times, Verizon acquired Yahoo’s core assets (content properties, email, search, and...
Can Spotify Make Programmatic Audio Mainstream?
AdExchanger | When Spotify partnered with AppNexus, The Trade Desk and Rubicon Project to execute private marketplace (PMP) deals on mobile audio inventory last week,...
More Ad Space on Tumblr; Rubicon Project Teams up for Private Exchange
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: More ad space on Tumblr; Rubicon Project...
