In Speech, Obama Conflates Ad Tracking With NSA Spying
In a speech Friday on proposed changes to the government’s spying program, President Barack Obama briefly linked the National Security Agency’s (NSA) domestic and foreign...
Tagged: digital campaign
WebSpectator Receives Media Rating Council Accreditation for its “Guaranteed Time Slot” Advertising Viewability Metric
WebSpectator forPublishers Accredited By MRC For Its Core Viewable Impression Metrics For Online Display Advertising SANTA MONICA, CA – WebSpectator, the world’s only real-time mobile...
Wearable Tech Theater of the Absurd: Cadbury Jacket Lights Up When You Eat Chocolate
Cadbury has created an interactive jacket that responds and lights up as the wearer eats chocolate as part of its ongoing “Joyville” themed campaign. London...
Why Wasting Impressions Is Good For Performance
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
The Chicago Cubs Strike Out With A New Mascot The Internet Hates
Only a team as perpetually down on its luck as the Chicago Cubs could see a well-intentioned rebranding so horribly backfire. Earlier this week, the...
NRF 2014: Is Mobile Lagging As A Retail Investment Priority?
Although 53% of retail marketers now list mobile as their top strategic priority, there is still a disconnect between plans and actual investment, according to a Shop.org...
Rovi Introduces Audience Management Solutions to Optimize Multi-Screen TV Advertising and Promotions
Fully Hosted SaaS Offering Harnesses Big Data to Help Evaluate Inventory to Create Highly Targeted Campaigns 2014 International CES LAS VEGAS – Rovi Corporation (NASDAQ:...
Digimarc’s New Barcode Lets Mobile Users Scan Objects
Would you rather scan a QR code or scan the whole item to receive additional information? Digital watermarking company Digimarc is betting that consumers are...
The Weekly Digital Marketing Update @ Copenhagen INK (13-01-2014)
Asia Digital Marketing News FunMobility: 2014 Will Change Mobile Marketing Forever What the Photos People Post Say About Brands EVB Wants You to Stop Texting...
Vail: How Data, Customer-Centricity Inform Digital Deployments
You might not call it an epic fail, but Vail Resorts’ first stab at developing its EpicMix social ski app forced the brand to reconsider...
Local Yokel Media Expands Hyperlocal Targeting Capabilities
Adds mobile, behavioral and demographic profiling, social, geo-targeting and retargeting to hyperlocal content targeting platform Stamford, CT – Local Yokel Media, the web’s first nationwide...
Integral Ad Science Secures $30 Million in Funding From August Capital
Fast-Growing Company Doubled Revenue and Retained 98 Percent of Clients in 2013; Plans for Continued Data Science and Technology Innovation and International Expansion in 2014...
ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Publicis/Omnicom Merger Receives Green Light In Europe, So What Will...
The Real Promise Of Programmatic: Always On, Multichannel Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
2014 Marketing Imperative: Leveraging Cross-Screen Social and Location Data
On Tuesday, the folks at UberMedia – based just blocks away from the final chapter of the college football BCS Bowl game in Pasadena, CA...
Has The Site Retargeting Industry Lost Its Way?
I’ve always been a fan of site retargeting, which is why I choose to work in the industry. I have no doubt that marketers should...
