TV advtg still works in APAC but smartphones is the screen of choice
The growing significance of mobile has been tabled in various discussions. While mobile handsets found way into the hands of many consumers, across spectrum, one...
Tagged: digital campaign
Digerati50: A man of two worlds
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are he Via DNA
Social & online are redefining food mktg: Vipul Chawla, Yum
Food is social. One of the first insights about the growth of social media was the online behaviour of users when it came to network...
Data pick of the day: 77% online users seek video clips
Video clips have been singled out as one of the most popular form of online content consumption for a while now. Many companies have pointed...
Outbrain names Tom Foran its first Chief Revenue Officer
Outbrain, a content discovery platform, has elevated Tom Foran to the newly created position of Chief Revenue Officer. Mr Foran was formerly the General Manager...
BrightRoll Expands Technology Infrastructure to Drive Programmatic Video Growth in Europe
Industry’s leading video ad platform builds new data center via Platform Equinix™ in Amsterdam to extend global scale and flexibility and meet growing demand in...
Tesco-Sociomantic: The perfect marriage?
Speculations are rife around Sociomantic and Tesco, wherein the latter is looking to buy the Berlin-headquartered display advertising player. If industry grapevine is to be...
Data pick of the day: Younger TG drive internet TV
Online television has played a key role in the increase of consumers’ time spent online. As internet becomes a key source of entertainment, it appears...
Talent, balance, tech: 2014’s biggest challenges for media
As is the case with any aspect of the communication business, media too is facing challenges of its own. Various concerns confront industry leaders. While...
Guardian extends media relationship with PHD in Australia
Guardian News & Media (GNM) has extended its partnership with media and communications agency, PHD, to cover Guardian Australia’s digital properties. PHD launched in the...
Workflow Automation Is About To Get Interesting
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
IAB Updates Video Standards; Mixpo’s Lanctot On Ad Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Standardizing Ads The IAB is seeking comment on an update of its “Digital Video...
Another key step from Havas Media in ANZ; strategic alliance with Lassoo
Havas Media Group has formed a strategic alliance with Kiwi agency Lassoo Media. The alliance is reached not only with the objective of allowing Havas...
Maxifier expands into buy-side optimisation with Admax Trade
Following its recent integration with AppNexus, a real-time advertising technology provider, Maxifier has launched a buy-side optimisation platform, Admax Trade. The new platform allows media...
IDA leads Singapore tech delegation at South by Southwest
The Infocomm Development Authority of Singapore (IDA) led a delegation of eight Singapore-based technology startups to showcase their innovations at the global festival, South by...
13 Million Social Media Conversations Show What Consumers Think about Mobile Payments
From “Why Mobile Payments” to Which One, Consumer “Adopters” Are Driving Merchant Acceptance According to the Second Annual MasterCard Study Mobile World Congress 2014 PURCHASE,...
