To drive cross-channel campaigns, Innity launches mobile ad platform
Online media and advertising technology provider, Innity, has launched Engage+ Mobile – a suite of mobile advertising tools including mobile ad units and engagement metrics...
Tagged: digital campaign
mediaQuark & Seed merge for audience data & programmatic trading
Two Singapore based startups have joined forces to form a real time media intelligence company. The new company will retain the name mediaQuark, and comes...
How USA Today reinvents for the digital world
USA Today is in the midst of rethinking what it’s all about. Gone is the mindset of being a national newspaper; in is the goal...
Sprint Turns to Digital Campaign to Make Case to Small Businesses
With the big competitors like Time Warner and Verizon vying for the national attention of small businesses through TV spots, Sprint opted to reach potential...
IPG Mediabrands and TubeMogul Partner to Launch Industry’s First Ad-Tech Apprenticeship
SAN FRANCISCO – IPG Mediabrands, the media arm of Interpublic Group (NYSE:IPG), and TubeMogul, a leading programmatic video advertising company, announced the launch of the...
Online video ads find traction among SE Asia audiences
In today’s dynamic media world, it’s asking a lot of someone to watch a video ad from beginning to end. Even in the traditional TV...
Ecco’s online push with its ambassador Qin Lan in China
Danish shoe brand, Ecco, has partnered with its digital agency, Agenda Shanghai, to launch the digital campaign that unveils its new 2014 spring/summer collection in...
Undercurrent’s biz dev strategy: Slam Yahoo’s Marissa Mayer
Being an agency exec can be emasculating at times. Execs typically resort to flattery to attract new clients and are usually restricted from crowing about...
In Defense Of The GRP
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
The Not-So-Secret Agent’s Dilemma
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Omnicom Media Group expands Accuen footprint amidst leadership change
Omnicom Media Group’s programmatic unit, Accuen, has formalised the expansion of its strategic teams into several local markets across the region. The group will hand...
Following APAC, India based Ozone Media sets eye on Silicon Valley
Ozone Media, India based digital technology company, announced the opening of a new office in Silicon Valley, California. One of the first players in introducing...
Demand Media and Healthline Announce Strategic Advertising Partnership
Healthline selected to create digital advertising solutions tailored for pharmaceutical and OTC brands on LIVESTRONG.COM SANTA MONICA, Calif. – Demand Media, Inc. (NYSE: DMD), a...
Microsoft Advertising Exchange gears up to compete across Asia
As part of Microsoft’s efforts to deliver scale and efficiency to display advertising, the Microsoft Advertising Exchange is now officially operating across Asia. The Microsoft...
How Is The China Luxury Market’s Slowdown Affecting Digital Ads?
Programmatic buying is becoming increasingly important to the China advertising industry. But in recent weeks, executives, including Publicis’ Maurice Levy, have shared how a dip...
Zoom Out: Go Beyond Hyper-Local
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
