Samsonite hands JWT regional duties
Hong Kong – The agency now handles advertising for Samsonite’s newly acquired lines, Hartmann and High Sierra, on top of Samsonite and American Tourister. Source:...
Tagged: digital advertising
Roadshow debuts programme for SMEs
Hong Kong – The bus entertainment branch invested several millions in a new show that looks at the commercial sides of cities beyond Hong Kong....
Digital push to promote public participation
Hong Kong – Government-based online platform to serve as a hub for cultural, sport and recreational activities to promote vibrancy and diversity in the city....
Coca-Cola turns strangers into friends
Shanghai — The soft drink company develops new art and digital campaign that brings strangers together. Source: Marketing Interactive
Field of Marketing Dreams
Here are some stats on baseball fans digital marketers might be interested in knowing. Presented by eXponential. Via digiday,com
Tribal DDB adds Anmum to its portfolio
Malaysia – Tribal DDB Malaysia has been tasked with developing digital communications for Fonterra’s three main products, following a regional win for the group. Source:...
Globe Tattoo honors Social Media talent
Philippines – Globe Tattoo, the mobile and wireless internet brand of Globe Telecoms, has opened nominations for this year’s Tatt Awards. Source: Marketing Interactive
TribalDDB adds Anmum to its portfolio
Malaysia – TribalDDB Malaysia has been tasked with developing digital communications for Fonterra’s four main products, following a regional win for the group. Source: Marketing...
Chok! Chok! Chok!Coke’s Interactive TV-Mobile Gaming Promotion!
Coca-Cola has had a long history of successful, innovative advertising in many media. Last summer, Coke ran a campaign in Hong Kong that successfully combined...
Analytic Partners joins Shopper Marketing 2013
Singapore – Analytic Partners will sponsor Marketing Magazine’s Shopper Marketing 2013 conference. Source: Marketing Interactive
MAS publicises new coins
Singapore – The Monetary Authority has been running an online as well as public relations-led campaign for its new range of national coins. Source: Marketing...
Mun appointed president of 4As
Malaysia – The Association of Accredited Advertising Agents (4As) of Malaysia has elected Dato Johnny Mun (pictured) as president and Nicky Lim as vice-president. Source:...
Ivy Wong ventures into new mobile territory
Hong Kong – The ex-CEO of Next Mobile has embarked on a project to prove consumer-generated content is a real business opportunity. Source: Marketing Interactive
Facebook Home launches another jovial spot
Global – Facebook’s run of bad advertising campaigns continues for its up-and-coming Android system, Home. Source: Marketing Interactive
Top 80 Tools for Digital and Data Marketing
Consider these digital tools that can help build a clearer picture of your customer’s behaviors and actions. Source: ClickZ Asia
Privacy… what privacy?
Yes, we’re now more aware that companies have our data, but how far will the Hong Kong’s government’s Data Privacy Ordinance go to protect our...
