Tiger consolidates global digital business
Global – Tiger Beer has consolidated its digital and social media account, awarding it to independent agency iris after a pitch. Source: Marketing Interactive
Tagged: digital advertising
Social and Digital in Japan: What’s Next?
Japanese prosumers provide insights to how the country’s social digital landscape will pan out in 2013 and beyond. Source: ClickZ Asia
Report: Australians on Facebook ‘like’ TV and retail
Home and Away was the second television show to enter the list, coming in fourth place overall, and was one of the most talked about...
IPG to expand its RTB platform in Hong Kong
Hong Kong – IPG Mediabrands will open up its real-time bidding service to all Hong Kong clients from April, following a soft launch earlier this...
Mercedes-Benz’s "breakout" YouTube video
Singapore – Mercedes-Benz launched a campaign for its A-Class model, using a special YouTube video that shows the car “crashing” the screen to illustrate the...
Asia City gets big boost for tablet platform
Hong Kong – Flight Centre signs a 52-issue deal with HK Magazine to reach its audience via tablet platforms. Source: Marketing Interactive
Profero moves global CEO role to Asia
Regional – In what could be a sign of things to come for global ad networks, one of the world’s largest independent digital agencies has...
Mercedes-Benz’ fake YouTube video
Singapore – In a bid to promote its new A-Class model, Mercedes-Benz launched a social media campaign, using a fake YouTube video to illustrate the...
JCDecaux pushes NFC mobile offering
Hong Kong – SONY Xperia Z and Nicotinell latest brands to sign up to JCDecaux Transport’s interactive mobile package. Source: Marketing Interactive
TVB plots new course for its digital future
Hong Kong – Six years ago, TVB set out to rally its global audience under the one TVB.com platform, but recent alliances suggest its strategy...
Future of Digital Marketing Malaysia 2013
The next will be the now in about 18 months. Digital marketing moves faster than any other market on earth. That makes peering into the...
Groupon boss says more room for growth
Hong Kong – It’s been three years since Groupon launched in Hong Kong and despite big changes to the global group buying sector, Groupon boss...
Going beyond Earth Hour
Hong Kong – WWF head of communications Ali Bullock says the biggest challenge for WWF’s largest event of the year is getting people to stick...
Havas Media wins Wonder Cement account
India – Havas Media has won the media mandate for media duties for Wonder Cement in a multi-agency pitch including key industry players. Source: Marketing...
A Comprehensive Picture of Digital Video and TV Ad…
A Comprehensive Picture of Digital Video and TV Advertising lnkd.in/ec3Wkf
Digital Engagement in China – Social Gets Serious [Infographic]
Successful digital engagement in China comes down to five key points. Source: ClickZ Asia
