Choosing a Digital Agency: Advice From SAP and Adidas [Video]
How do brand marketers manage their agencies when things don’t work out? Source: ClickZ Asia
Tagged: digital advertising
Are you equipped for the relationship marketing age?
Our new survey is aimed at exploring the extent to which companies are integrating different digital and traditional marketing channels effectively, and how committed they...
Fast Track Digital Marketing – Delhi
UK’s most popular Digital Marketing course – Delhi A 2 day digital university that will introduce marketers to a complete overview of all the essential...
Fast Track Digital Marketing – Bangalore
UK’s most popular Digital Marketing course – Bangalore A 2 day digital university that will introduce marketers to a complete overview of all the essential...
Top 3 Barriers to Adoption in Mobile Payments
In late December, we began witnessing an anticipated daily barrage of “lists” featuring 2013 predictions regarding mobile industry developments that would supposedly transpire inside the...
Moving Beyond Conversions in Digital Measurement
Consider this approach to tie your digital data to sales. Source: ClickZ Asia
Digital Media’s Fail of the Week
Our new feature “Fail of the Week” showcases the lame, ridiculous things that happen each week. Tell us which one you think is the worst....
Exec Moves & Industry Roundup: VLT Merger, IPG India Acquisition, Havas, and Razorfish Hires
VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires. Source: ClickZ Asia
Retail Stores Must Embrace the Mobile Internet in Today’s Digital World
With showrooming on the rise, here are three ways retailers can fight back. Source: ClickZ Asia
Infographic: Is Your CMO Prepared for the Challenges Ahead?
Let’s face it. Today’s marketing tools, tactics, and technologies are wholly unfamiliar to marketing professionals of a bygone era. But so rapid is the evolution...
Future of Digital Marketing London
Heads up. Eyes forward. No discipline changes faster than digital marketing. It’s hard enough to keep up with the present much less look ahead. But...
What will TV look like in 2031?
Now imagine that these new age providers are actually able to compete for the rights to quality content and earn their revenue through an advertising...
Digital Marketing and the Consumer Experience
Here’s why it’s time to improve the consumer experience online. Source: ClickZ Asia
Whisky Brand Creates Interactive Storm
Talisker Whisky created an interactive storm installation to promote its new whisky variety. Via digiday,com
WWF Exec: Using Social Media to Drive Earth Hour 2013
The NGO focused on a digital-first campaign leveraging social this year. Source: ClickZ Asia
Digital Does Not Equal Social
If you look at the usage statistics by channel of the various markets across Asia you see a pattern that often flies in the face...
