Data pick of the day: 68% will be watching World Cup
With just a month to go, the countdown for FIFA World Cup has begun. As a sign of just how big the event’s reach will...
Tagged: digital advertising
Taylor’s rolls out new free interactive MOOCs
Taylor’s University said it is launching a series of new, interactive Massive Open Online Courses (xMOOCs) that would give young learners access to customised Taylor’s...
Digital Video Increases In America; AppNexus’s Deal ID
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Americans For Original Digital Video Original digital video is increasingly popular among Americans, according...
Data pick of the day: 42% online users seek sites to fund new projects
With concepts such as crowdfunding becoming a reality, it is evident that people are interested in helping to launch new projects via sites such as...
At NewFronts, Time Inc. And Others Embrace TV-Equivalent Measurement
At its NewFront event last week, Time Inc. unveiled partnerships with Nielsen and comScore’s cross-platform measurement solutions to simplify the digital ad-buying process. TV-online audience...
DigitasLBi NewFront: Digital Convergence And The Need For Speed
There was no agency more present on the NewFront circuit this week than DigitasLBi. The Publicis-owned agency, formed when the holding company merged Digitas and...
When It Comes To Data, Bigger Is Better
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
What Shops Do When They’re Not Working For You
Even when they’re not doing client work, agencies can’t keep creativity at bay. They need to keep their coders and technologists happy. Here are a...
How to Decode the Offline/Online Match Process
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
Programmatic Is Strategic
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
NewFronts Begin: New York Times Pitches a Surge of Digital Video
The New York Times has bolstered its digital-video lineup with a slate of shows starring its editors and columnists as well as the series “Verbatim,”...
#sowhoknew: The 8th Deadly Sin on Facebook
I really don’t care what type of dog you think you are. Or the country you say you should be from. Or the colour that...
Data pick of the day: 24% teens investigate products via mobile
Across most of the top 10 channels, teens are typically a little less engaged than the wider internet population – a result of this audience...
DataXu Buys JasperLabs, Ingesting Dynamic Creative Technology
Demand-side platform DataXu has acquired – or perhaps acqui-hired – dynamic creative optimization (DCO) vendor JasperLabs for an undisclosed sum. The two companies have previously worked together...
Despite Solid Q1 Ad Revenue Growth, The New York Times Warns Of Potential Decline
The New York Times saw total Q1 2014 revenues increase 2.6% year over year to $390.4 million from $380.7 million. Advertising revenue increased year over...
LAC Taut appoints Razorfish to sharpen its digital focus
Beauty and health brand LAC Taut is looking to digital to strengthen its connection with its audiences and enhance its brand presence. The mandate to...
