Clorox Taps Fresh Insights To Inform Its Digital Content
AdExchanger | Imagine a 1950s-era housewife hanging a crisp white sheet on a clothesline in her suburban backyard complete with picket fence as a gentle...
Tagged: digital advertising
Telco Deep Dive: Customer experience key to Maxis digital strategy
Maxis believes that a brand is built through the customer’s experience with it and not through advertising. Taking this one step further, it has made...
#sowhoknew: Throw away your charger…why Wi-Fi will set you free!
The three most common things my wife says to me are (in reverse rank order): why can’t you put the toilet seat down? can you have...
Utah Publisher Achieves Symbiosis With Facebook’s News Feed
AdExchanger | As audiences increasingly find and engage with content on Facebook, publishers face two choices: Keep trying to monetize that audience off of Facebook,...
Carat’s Anthony Rhind On His Jump From The Agency World To Ad Tech
AdExchanger | In early August, Anthony Rhind, chief digital officer at Dentsu Aegis’ Carat Global, will leave his position and head to ad tech firm...
Smart Cities May Be A Godsend For Data-Driven Marketers – If They Maintain Trust
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
In Buying Visible World, Comcast Exerts More Influence On The Demand Side
Comcast’s plan to acquire Visible World, announced late Thursday, will deepen its addressable TV prowess, but the real target might be Visible World subsidiary AudienceXpress...
XAPPmedia Raises $3.8 Million to Expand Interactive Audio Services for Internet Radio Publishers
Private funding round supports deployment of interactive audio services to pure play and streaming radio providers WASHINGTON – XAPPmedia, provider of the first interactive audio...
Programmatic Price Competition Grows For Auto Marketers
The auto industry, ever competitive when it comes to traditional advertising, has brought that competition to programmatic buying. By leveraging data from car makers and dealers, brands are...
Would You Pay to Read Entertainment News Online? Time Inc. Sure Hopes So
Since Time Inc. became an indepedent publicly traded company last June, executives at the nation’s large magazine publisher have tried to convince Wall Street investors...
Xentral Methods bets on e-book market
From an engineer who could not land a job in Kuala Lumpur, Faiz Al-Shahab is now running a promising South-East Asian e-book and interactive content...
New GOP Super PAC Wants to Be Kickstarter of Political Ads
“Sit down and shut up!” In a new ad, that bit of vintage Chris Christie serves as an implied response to a series of strategically-edited...
Mozilla Readies Next Phase Of Ad Road Map: Personalization
Mozilla is in a tough spot. Building a big ad business is key to the nonprofit’s well-publicized revenue diversification strategy, but many targeting techniques that...
NetBooster EMEA selects ONE by AOL: Video
AOL Platforms’ programmatic video offering provides open platform, extensive inventory and TV focus Global digital marketing agency NetBooster has selected ONE by AOL: Video to...
The Best Digital Advertising Always Taps Human Creativity
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Retailers Are Big Spenders; Device ID Regulation
CPGs And Retailers FTW Retailers are slated to spend more than other sectors on digital advertising this year, shelling out $12.9 billion, or 20% of...
