Upstart E-Tailer Urban Ladder Prefers Smarter Segmentation To Rating Points
AdExchanger | CPG brands are the big TV spenders, but ecommerce and subscription startups like Gilt and Birchbox are coming on strong. Take Urban Ladder,...
Tagged: digital advertising
Asia at the start of the API Economy curve: MuleSoft VP
Businesses looking to capture and engage customers need to rethink their approaches to digital and mobile, and will have to look into what is being...
Doing Business In The Shadows Cast By Walled Gardens
AdExchanger | Attribution companies Adometry and Convertro are frequently linked because they were acquired in quick succession (by Google and AOL, respectively). And the functionality...
DMP 1-2-3
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
We Can See Clear(er) Now: Parsing MRC’s Viewability ‘Version 2.0’
AdExchanger | “Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Ethan Van Auken,...
Star Wars action figures come to life in Disney Infinity 3.0
Fans of Star Wars can look forward to Disney Interactive’s upcoming videogame Disney Infinity 3.0 which lets them collect action figures from the movie franchise...
What’s Holding Back Programmatic In Latin America?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Publishers Struggle to Derive Value from the Data Deluge as Digital Ad Budgets Grow
Independent study uncovers that although 62 percent of publishers find real-time data leads to an increase in revenue, only 27 percent report receiving real-time data...
Millennials: Key to capturing Myanmar’s market
After almost 50 years’ of military rule Myanmar has seen itself propelled into the glares of modern life as brands eagerly clamber into the new...
Google’s Alphabet Move: Marketing Mistake or Trend-Setting?
AdExchanger | “Marketer’s Note” is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem. This week, it is written by Melissa...
Advertisers: Manage Consumer Data Like Financial Data
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Digital Element Launches New Reverse Geocoding Solution with Introduction of GeoMprint
Geolocation Leader Converts GPS-Obtained Latitude/Longitude Coordinates from Mobile Devices to Useful, Relevant Information for Marketers London, UK – In order to get the most out...
You Are What You Buy
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Why Google And Facebook Won’t End The Need For Probabilistic Cross-Device Pairing
AdExchanger | The CEOs of Tapad, Drawbridge and 4INFO will appear at AdExchanger’s Omni.Digital conference on Sept. 10, an event designed to educate marketers on...
A War For Digital Privacy Is Raging But Gaps In Knowledge Remain
AdExchanger | Technology is advancing so rapidly that industries have little time to update their privacy policies to comply with social norms, regulations and legislation,...
Viewability: A Terrible Metric
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
