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AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Craig Kostelic,...
Tagged: digital advertising
When Marketers Lose Control Of Their Campaigns
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Comic: King Pub
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Facebook’s Oculus Taps Netflix, ‘X-Men’ to Bring VR Mainstream
Virtual reality won’t just be another technology for hard-core nerds, if Mark Zuckerberg gets his way. Facebook’s Oculus will sell movies, video games and streaming...
Chinese millennials love spending on luxury products most in APAC
Millennials in China are the biggest purchasers of luxury goods in Asia Pacific, followed by South Korea and Hong Kong, according to data by Mastercard....
How Workload Automation can boost digital transformation
The right WLA tool and practices can dramatically alter your company’s ability to achieve the innovation speed and competitive advantage you need to win in...
We Need To Overcome The Peter Principle In Digital Media
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Dragging corporate secretarial services out of the dark ages
While the rest of the business world is going increasingly digital, corporate secretarial services appear stuck in the medieval ages, according to Otonomos founder and...
The 6 laws of digital transformation, according to SingPost
At the recent Forrester CMO + CIO Conference 2015 in Singapore, SingPost’s Timothy Lee laid down a few laws to guide other companies in their...
Virtual Reality Technology Could Change The Way We Experience Marketing
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Brick-And-Mortar Retailer Build-A-Bear Expands Into Digital
AdExchanger | Build-A-Bear Workshop, the children’s specialty retailer with strong roots in American shopping malls, is getting a facelift. Plagued by the realities of brick...
We Don’t Have to Follow Public-Radio Rules! Podcasters Play for Keeps at an Upfront
Podcasters sought to shed any public-radio, non-commercial vibe that still lingers around the format on Thursday night, when they pitched their popularity and audience demographics...
Rubicon Project’s Direct Order Automation Business Surges More Than 150% YoY
More Than 2,500 Buyers and Sellers Adopt Industry’s First and Only Direct Orders Platform LOS ANGELES – Rubicon Project (NYSE:RUBI), a global technology company powering...
Week in Review: Small fish will eat the big fish
Catcha Group’s Wild Digital conference really got DNA founder Karamjit Singh excited, especially with its belief that ‘small fish’ will eat ‘big fish’ – and...
DNA on BFM: Catcha’s Wild Digital scores home run
The podcast from this week’s Tech Talk show on BFM Radio, featuring DNA founder Karamjit Singh. Via DNA
Dear Millennial: It’s Time to Break Up with Your Beer Can
Sure, glass may be less convenient than paper, plastic or aluminum — and it breaks. But the Glass Packaging Institute wants to change some of...
