To Rev Up Sales, Auto Industry Must Embrace Customer-State Data
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: digital advertising
Malaysia’s MDA reappoints comScore as official ‘measurement currency’
The Malaysian Digital Association (MDA) has reappointed comScore as its official Internet audience measurement currency, while the latter launched a new platform to take into...
TD Ameritrade Is Starting To Bank On Mobile
AdExchanger | Online stock trading company TD Ameritrade is investing more in mobile advertising – but is struggling to determine the impact. “Measurement continues to be...
Appier hires new Chief Data Scientist
Artificial intelligence company Appier has appointed its first Chief Data Scientist, Dr. Hsuan-Tien Lin. Dr Lin joins the company from National Taiwan University, where he...
KFit gets US$12mil Series A boost
KFit has secured US$12mil in a Series A round led by Venturra Capital, with participation by new investors such as SIG and Malaysia’s Axiata Digital...
Ooyala Charts The Course For Automated Guaranteed In TV
AdExchanger | Automated guaranteed will color direct deals in TV in a big way, not just in digital, predicts Scott Braley, GM of programmatic at...
Is Cookie Targeting Dead? Yes, No … Maybe
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Week in Review: Grab-bing a piece of the bigger pie
Looking beyond its business model, funding, new brand and its market traction, at its core, Grab is a digital disruptor, writes Karamjit Singh. Via DNA
Nikkei appoints Krux to power its data strategy in Japan
Nikkei Inc. has partnered with Krux, the data management platform, to deliver improved customer experience and increase the value of its digital advertising business. Nikkei...
IAB Looks to Recruit Minorities, Women and Vets Into Digital Advertising With College Partnership
The Interactive Advertising Bureau Education Foundation and its iDiverse initiative said Monday that they are creating an entry-level training, certification and job placement pilot program...
RTB Realities Complicate The Future Of Programmatic Direct
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Publicis celebrates 90th birthday by investing in 90 startups
Publicis Groupe founded by Marcel Bleustein-Blanchet in 1926, is celebrating its 90th anniversary this year. When it all started in a little Parisian apartment on...
Bad times the best time for digital transformation: Gartner
If there is a good time for Malaysian companies to start embarking on a digital transformation agenda, it would be this year as economic growth is...
Week in Review: Garuda a digital catalyst for Indonesia?
Garuda Indonesia aims to be a full digital airline by 2020. Karamjit Singh talks about the possible ripple effect this can have on other state-owned...
MRC: 2016 Will Be The Year Of Mobile (Viewability)
AdExchanger | With desktop viewability measurement and the invalid traffic detection and filtration situation starting to get under control, the Media Ratings Council is focusing...
To Meet Surging Consumer Expectations, Retailers Must Put Data To Work
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
