#OPSPOV: Native, Ops and a Bridge Between Ad and Content Servers
No surprise that viewability was high on the minds of the revenue specialists that headed to New Orleans for the 32nd AdMonsters Publisher Forum, but...
Tagged: content
Chipotle Hits Hulu With Debut of Satirical Series ‘Farmed and Dangerous’
Chipotle is back with a new branded-content push, but this time it’s going all-out with a series to launch on Hulu. “Farmed and Dangerous” is...
Putting GIFs to Work in Email Marketing
In the last two years, GIFs have grown immensely in their popularity and pervasiveness. These looping photos akin to tiny movies have provided the inspiration...
Microsoft, Machinima ‘Native’ Ad YouTube Blunder Risks FTC Ire
Native advertising can be a murky — and if not done right, illegal — business. Just ask Microsoft. Microsoft recently signed a sponsored content deal...
YouTube Courts Sundance For Indie Filmmakers, Advertisers
Advertisers aren’t wild about user-generated content, so YouTube is making a big push at this year’s Sundance Film Festival to court indie filmmakers whose TV-ready...
The Guardian’s Programmatic Plans Extend To Private Video Marketplace
UK-based news outlet The Guardian is accelerating its programmatic ad offerings with the creation of a private video marketplace powered by Adap.tv. For the most...
Digimarc’s New Barcode Lets Mobile Users Scan Objects
Would you rather scan a QR code or scan the whole item to receive additional information? Digital watermarking company Digimarc is betting that consumers are...
Social Media Increasingly Important for B-to-B Marketers: Study
B-to-b marketers have traditionally used a steady diet of white papers and nurturing initiatives to form relationships with prospects. But a new study by IDG...
Anne de Kerckhove, Videology, Explains What Programmatic Space Must Do To Attract A Larger Share Of 2014 Brand Budgets
Programmatic buying continues to dominate video advertising conversations, and the ad tech industry can expect it to move further into the mainstream of media buying...
The New York Times Is Going to Label the Hell Out of its Native Ads
Among the many people who worry about native ads’ effort to mimic the surrounding editorial content, you can count New York Times Executive Editor Jill...
VigLink Exchange Opens Up Competition For Affiliate Marketing Clicks
Nearly six months ago, affiliate marketing specialist VigLink sought to redefine the way businesses pay publishers for in-content links by launching an exchange product to...
Mozilla Hires Digital Ad Star Darren Herman To Lead New Content Unit
Mozilla wants to build content personalization into future generations of its products, and has recruited MDC Partners’ Darren Herman to lead that charge as VP...
PopSugar.com Pushes ShopStyle Platform In $25M, First-Ever Ad Campaign
Brian Sugar has ambitious plans for PopSugar.com, a celebrity news and pop culture media platform he founded with his wife, Lisa Sugar, some seven years...
Why Twitter’s Reach Is Bigger Than You Think
A lot has been said lately about Twitter’s reach in terms of its monthly active users, but its ability to collect data through plugins like...
Samsung Inks $100 Million Sponsorship Deal With the NBA
Samsung Electronics, the world’s largest maker of smartphones, signed a multiyear deal to supply the National Basketball Association with mobile devices and televisions. Under the...
Instagram Rolls Out In-Stream Ads As Facebook Seeks to Boost Mobile Revenue
Instagram’s cautious roll-out of its in-stream ads is now underway. U.S. users who open the app in the coming week will see an “educational ad”...
