Clear Channel Media and Entertainment Taps IPG’s Tim Spengler as Revenue Strategy Chief
A few years ago Tim Spengler called John Hogan out of the blue because he wanted to meet the Clear Channel exec. What started with...
Tagged: content
ASME Releases Tighter Guidelines on Magazines’ Native Advertising
The American Society of Magazine Editors has updated its guidelines for editors and publishers to further address sponsored content and “native” advertising online. The update...
How to Fix the Republican Brand Problem
The end of the government shutdown Wednesday came with both good news and bad news for the Congressional Republicans who so bitterly battled President Obama over...
Vox Media Raises $34 Million to Expand Video Business
Vox Media may only have three sites to its name — The Verge, SB Nation and Polygon — but that hasn’t stopped the D.C.-based company...
OneSpot Turns Earned Media Into Targeted Ads
The chances of finding a company website that does not include a blog or other form of earned media is rare these days. While most...
Amazon Is Courting YouTube Networks for Short-Video Push
Not content to contend only with Netflix and Hulu for long-form video content like movies and TV shows, Amazon is exploring a push into the...
Forrester Scores Audiences On Propensity To Engage Marketers On Social Sites
However much click tracking, psychographic surveying, and big data analysis marketers do, few have a solid understanding of how their customers engage with social marketing...
GTA V Meets ‘Dumb Ways to Die’ in YouTube Parody Video
Even before McCann Melbourne’s celebrated “Dumb Ways to Die” campaign for Metro Trains, people already had been dying stupidly all over the place in video...
More Companies Focusing on Geo-Targeted Mobile Advertising
Engage Mobility tells MMW that the provider of mobile marketing technologies and solutions has now implemented location-based mobile marketing using geo-fencing and geo-targeting. The aim...
Media Working: OPS NY 2013 Live Blog
We kick off today’s OPS by celebrating five years of Rob Beeler as AdMonsters’ content czar and chief emcee. Here’s to five more, buddy! Related...
Hearst Is Throwing a Party and Calling It a Magazine Upfront
Hearst Magazines has invited hundreds of media buyers and ad agency staff to an “upfront” event next month, according to the company, making it the...
MSN’s Withdrawal From ‘Original Content’ Could Be Bing’s (Marginal) Gain
The major reorg that retiring Microsoft CEO Steve Ballmer engineered two months ago is resulting in the end of its portal MSN producing original content....
The New Porn Site The Whole Family Can Enjoy
If you love porn, but not the sex and nakedness part of it, then Cameron Porn is just for you. In reaction to a tragic...
The Next Big Ad War: Netflix vs. Hulu vs. Amazon
We’ve had beer wars, cola wars and, for those who remember, the legendary Macy’s versus Gimbels rivalry. Right now cellphone marketers are exchanging blow after...
Bring Your Facebook Life to Print with Likebook
Oversharing your life online is so 2012. If you want to be retro, self-obsessed and go against the mainstream notion that print is dead, then...
Ad Guy Gives PR Firm Lesson in Power of PR
EDITOR’S NOTE: This post was updated after The Council on Public Relations came to its senses. The public relations industry, like all marketing, is in...
