Mercent CEO: The Next Phase Of Commerce Is Amazon Vs Google
Google and Amazon are going after each other. Google has ramped up commercial search and fulfillment, and Amazon is building a Google-like ecosystem around ads...
Tagged: content
Mozilla Offers $33 Smartphone for India Market
Mozilla Corp. began offering its first low-cost smartphone in India today for 1,999 rupees ($33), in a bid to build market share for its open...
Mercedes-Benz Experiments – Can Science Sell Cars!?
What do cool science tricks have to do with the Mercedes C-Class? Admittedly nothing. The real point, and why the videos below make effective advertisements,...
Shazam gears up to monetize mobile “second screen” viewing
Shazam – the song recognition app that is used by 100 million people per month – is making an even stronger push to link TV...
Men’s Sporting Vertical Scout Media Taps Big Digital Talent With An Eye On Programmatic
Scout Media is pulling together an A-team of digital talent in the wake of founder James Heckman’s repurchase of the business from Fox/News Corp. The...
Sorting the Serious From the Silly, BuzzFeed Develops a Mobile App for Real News
BuzzFeed is known for publishing highly shareable lists and quizzes, but the viral publisher is now developing an app to highlight its more serious reported...
Evolve Media’s Evolution Into Video
Lifestyle content and blog network Evolve Media is evolving its ad formats along with its publishing assets. Evolve historically competed with such vertical media and...
Startup Turns Kevin Bacon And Other Celebs Into Content Marketers for Brands
“We worked with Canon on a media plan and a target for impressions for the campaign,” Mr. Gregory said. Celebrities were paid a “small fee”...
Saving Content Recommendation From A Click Bait Fate
It goes something like this: While scrolling through the latest coverage on Syria, or doing research on a work project, you reach the end of...
Is SundaySky The Criteo Of Video?
The SundaySky has shifted. Since the video ad company launched its SmartVideo platform in 2011, it has ramped up its focus on personalized ads and video content....
ATS Singapore Now SOLD OUT!
ATS Singapore is now sold out. We have close to 500 attendees attending our event on Monday, July 07. This is our biggest event yet...
AdMonsters Meetup: The Multiscreen Frontier
Wednesday, June 25, 2014 Location: New York, The Multiscreen Frontier Tablets, smartphones, smart TVs, oh my… Everywhere you look there’s another screen where your advertisers...
Dynamic Yield Raises $12M Series B; Plots US, European Expansion
Dynamic Yield, a yield optimization platform that has positioned itself as a quasi-ad server for content, has raised $12 million in Series B funding led...
Can LinkedIn Link Content With Business Results?
Penry Price has a long legacy as an advertising exec. He went from Google to Dstillery and, as of eight months ago, assumed the role...
Maybelline Puts Lipstick On YouTube Network StyleHaul
For many YouTube networks, traditional ads alone aren’t cutting it. That’s why so many are using their stable of stars to reel in branded content...
ISP Rankings: Why Google Loves Comcast and Netflix Prefers Cablevision
Google has put broadband companies on notice. If you stream YouTube videos poorly, we will call you out. YouTube’s parent company has created a tool...
