The Agency And Consultancy Collision
One of the biggest trends in the digital advertising/marketing space is the movement to replicate more traditional consultancy-like models. It is not a new business...
Tagged: commercial
Accenture / Econsultancy Digital Marketing
Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions,...
Accenture / Econsultancy Digital Marketing Roundtable
Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions,...
French Market Consolidation: LeadMedia Buys Gamned To Leverage Clients’ Data Assets For Real-Time Targeting
In what is being seen as a strategic buy, LeadMedia announced this morning that it is acquiring Gamned, a leading independent trading desk in France....
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-08-06)
Microsoft Replacing Hotmail Email Service http://t.co/Ptfl0Z5p # Actually Twitter Ads Beat Facebook for Clicks | Adweek http://t.co/WjL5v9rT # LinkedIn Will Integrate With The Next Version...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-06-25)
The Click Isn’t Dead: Why We Should Embrace CTR 2.0: http://t.co/46TXCzFr # Is Manual Bidding Killing The RTB Promise? Why The Algorithm Can Lead To...
Friday pixel fun
Pretty cool pixel stuff: This is Patrick Jean’s new project feat. Naïve New Beaters “L.A. trumpets”. The video’s been produced at OneMoreProd and Patrick’s represented...
Choose your Youtube ads, online video streaming and Facebook names
I just received IPG’s emerging media lab’s newest newsletter – here are some of the articles I found interesting: Choose your own ad: Joining Hulu...
Nike+ and Killzone 2
After the ‘North vs. South’ theme to RunLondon a few years ago, and the patriotic pride aspect to the HumanRace in 2008, Nike+ goes one...
Microsoft Adcenter Labs tools
Found this Microsoft website today… it has a lot of really useful (and free!) tools for understanding, creating and optimizing digital (especially search) campaigns. Microsoft adCenter Labs is...
Heineken’s user generated Walk In Fridge…
Heineken booked a nice viral success with the recent Walk In Fridge commercial. Within a couple of weeks it got over 5 million online views....
