MySpace CEO: ‘Atlas is Not an end-to-end Platform… It’s just a Display Ad Server’
Tim Vanderhook, Viant, and MySpace, CEO, speaks to ExchangeWire, on the launch of the company’s latest ‘advertising cloud’ service, and how his company aims to...
Tagged: cloud
Havas Media Group, NewsCred form global partnership
Havas Media Group is taking its content offering a notch up through a global partnership with content marketing platform, NewsCred. Havas officials state that the...
The Echo Chamber: Programmatic’s Multi-Channel Approach Roadblocked by Walled Gardens?
Programmatic advertising continues to be dominated by desktop retargeting, gaming DR, and soft brand metrics. However, there does seem to be a shift in focus...
Creativity. Liberated.
I remember years ago, the first week I started work, as an account executive in advertising. I was sitting in a training room, attending a...
Alpha7 kicks off ‘COO-as-a-Service’ offering for SMEs
Singapore-based tech consultancy startup Alpha7 has launched a cloud-based computing platform to help small and medium enterprises (SMEs) deal with the increasingly complex and costly...
Who to Watch in 2015
ExchangeWire Research’s head of analysis Rebecca Muir draws up a definitive list of which companies will make waves in the ad tech and martech sectors,...
Data making a difference: Going beyond personalisation
Data explosion With the emergence of multiple data-generating channels and streams, data is growing at an explosive pace. As the digital footprint of the society...
Adobe Jumps On Commerce Bandwagon, Rolls Out ‘Shoppable Media’
Adobe isn’t exactly synonymous with ecommerce. At least, synonymous in the sense of competitors SAP and Oracle, which have invested aggressively and acquired commerce-centric companies...
2014 in Review: Cloud computing comes of age
As the new year kicks off and businesses reflect on last year’s enterprise IT developments, one major trend that has dominated the landscape in Malaysia...
Oracle buys data tracking firm Datalogix
Oracle has acquired data analytics firm Datalogix thus boosting its marketing technology offering. Datalogix connects offline consumer spending to digital marketing that helps marketers increase...
‘You Need a Pretty Garden Inside Those Walls if you Want People to Come Play in it’
Next year will be the year of mobile no more as the multiscreen audience prevails; the ‘war on data’ will become the ‘war on identity’; and...
Reliable and seamless connectivity a concern for 2015
With Asia becoming mobile-first this year and the unprecedented adoption rate of mobile devices in the enterprise landscape means that wireless access is now more...
Ad Tech M&A in 2014 Explained
M&A deals in the ad tech sector in 2014 were worth double that of the previous year, according to a report from investment advisory firm...
Adobe Q4: Record Marketing Cloud Revenues Due To Bookings, Transaction Sizes
Adobe Systems posted strong growth in its fiscal year ($4.15 billion in annual revenue). Adobe Marketing Cloud also did well in terms of revenue, bookings and customer...
Explosive Growth in Mobile Drives Holiday Weekend Digital Spend Increases
NEW YORK – IgnitionOne, a global leader in cloud-based digital marketing technology, released a mid-quarter report today, highlighting another strong Thanksgiving weekend for digital marketing....
ExchangeWire to Review 2014 at this Week’s TraderTalk TV Live!
ExchangeWire this week will round-off a monumental year in ad tech, with a special recording of its TraderTalk TV series in front of a LIVE...
