Businesses still figuring out their cloud strategy: NetApp CTO
The cloud makes a lot of sense for midsized companies, but may not be compelling enough for big enterprises with fairly well-run IT operations, according...
Tagged: cloud
Mobile Disruption Continues; Xaxis Audio Debuts in UK
In this week’s ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the UK; Consolidation in German ad...
Akamai strengthens APAC Team with 4 senior appointments
Akamai Technologies, Inc, the global leader in Content Delivery Network (CDN) services, has made significant additions to its team in Asia Pacific and Japan. Michael...
Cloud and security, and the changing Asian approach
Governments in Asia are getting more nuanced in their approach to cloud computing, but need to be more strategic in their approach to cybersecurity, according...
Emarsys’ intelligent automation to Facebook Ads
Social Ads, a new product from Emarsys, a provider of cloud-based marketing technology, will enable brands to target customers via personalised social media advertisements on...
The Echo Chamber: The Inevitable Collide of Mar Tech And Ad Tech
Having attended the MarTech conference last week in San Francisco a few things struck me about the two day conference on the nascent marketing technology...
CenturyLink Cloud makes Asian debut
A new public cloud platform made its Asian debut with the official launch of CenturyLink Cloud last month, a move which CenturyLink said was aimed...
Oracle’s Datalogix Deal Driven By Marketers’ Need To Mix First- And Third-Party Data
Although Oracle’s acquisition of Datalogix hasn’t officially closed yet, some industry insiders have speculated the deal underscored Oracle’s interest in identity-based marketing. Marketers need richer audience...
Pizza Giant Finally Delivers… Mobile Marketing
This week, the team at Waterfall, a cloud mobile messaging platform, confirmed to MMW that it is now powering enhanced mobile marketing campaigns for more...
Rubicon Project to Acquire Chango – Will Bring Access to an Additional $35 Billion of Intent Marketing Spend to Premium Advertising Marketplace; Accelerate Buyer Cloud Initiatives
Acquisition of Canada’s “Fastest-Growing Technology Company” To Accelerate Buyer Business By More Than One Year; Expand Future Offerings to include Keyword, Contextual Targeting, Retargeting, CPC,...
Cloud association study lifts the veil on Asia’s SMEs
If Asia is going to power the next wave of global development and that charge is being led by SMEs, what is the face of...
‘DMP Investment Should be Strategic, Not a Knee-Jerk Reaction’
With a third of marketers planning to increase investment in DMPs in 2015, Zuzanna Gierlinska, director, strategic agencies & accounts, Oracle Marketing Cloud, EMEA, calls...
#sowhoknew: Top 5 trends from Mobile World Congress ‘15
The most important things to come out of this week’s Mobile World Congress were, strangely, not mobile phones. Yes, of course, there were plenty of...
Jakarta’s Jurnal gets undisclosed seed funding from East Ventures
Jurnal Consulting, which has developed a cloud-based accounting software aimed at SMEs, said it has secured a seed round investment from East Ventures for an...
ExchangeWire European Weekly Round Up
ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and in this week’s edition: Rubicon...
Acronis rolls out backup cloud service in Malaysia
Acronis continued its ‘cloud-first’ transition with the announcement of version 3 of its Backup as a Service solution, and also the ‘full-blown’ availability of the...
