Australia, Singapore lead 21 APAC Mobile Lions shortlist
The Cannes Lions International Festival of Advertising names 116 entries in the Mobile Lions. Of this, 21 entries from APAC are competing for the Mobile...
Tagged: client
63 APAC entries in Media Lions shortlist; Australia, India lead
The Cannes Lions International Festival of Advertising has released the Media Lions shortlist, in which around 227 entries have made it to the global shortlist....
iProspect strengthens Hong Kong team
iProspect has appointed Gary Cheung as Digital Performance Director for iProspect Hong Kong. Reporting into General Manager Lawrence Yang, Mr Cheung will be responsible for...
Whither the media plan – 2011 vs 2014
One ExchangeWire source revisits the heady predictions of 2011, compared to market reality in 2014, and ultimately concludes that media spend is still allocated, by...
Six takeaways from Internet Trends Report for marketers
Communication professionals are constantly on the lookout to learn more about the evolution of internet discipline. It is perhaps this curiosity that led me to...
Rocket Fuel Hits Back At ‘Sensational Headlines’ In Bot Traffic Row
Under-fire Rocket Fuel has moved to underline its credentials in the “arms race” between ad tech players and “scammers” after being cited in a critical...
Tablet Advertising: an in-depth look
Tablets have been mainstream for only a few years, but already they are incredibly popular for certain uses. Although most would agree that the tablet...
XM Asia creates a new role focussing on content & connections
XM Asia has appointed Lee Yew Leong to the newly created role of Director – Content and Connections. “XM Asia is always looking at diverse...
World Wide Open’s big surprise for employees
India based digital agency, World Wide Open, that comes from the house of corporate major Reliance, has kicked off quite a beginning for itself. In...
The winners and losers of the Publicis-Omnicom deal aftermath
Plans to create the biggest agency in history have fallen apart. Here are the winners and losers of the Publicis-Omnicom deal that was never meant...
Isobar builds on ‘liquid talent’ proposition for its China A-team
Isobar has made one more change to its leadership team in China, promoting Rohan Lightfoot to Managing Director of Isobar Shanghai. With the intention to...
What Shops Do When They’re Not Working For You
Even when they’re not doing client work, agencies can’t keep creativity at bay. They need to keep their coders and technologists happy. Here are a...
Performance, procurement lead agency-client conversations: WFA
Over the years, the agency and client relationships have seen significant changes, some of which are better understood with the evolving remuneration model of the...
Meet the embodiment of the new agency creative
When Jason Snyder talks about the Luci light, he refers to his invention as “she” rather than “it.” That’s because when Snyder was in the process...
Gaming evolves to become a bigger opportunity for advertisers
Founded in 1987, the Game Developers Conference (GDC) attracts over 19,000 attendees during its annual gathering in San Francisco. Initially focusing on computer games, the...
SCA Hygiene continues relation with OMD in Australia
SCA Hygiene has retained OMD for its AUD 12 million Australasia account following a local competitive pitch in Australia. This marks 14 years of partnership...
