ATS London Panel Preview: Click Fraud Detection And Prevention
Transparency has been one of the key topics facing the ad tech sector in 2014, with issues such as click fraud, bot traffic and view...
Tagged: client
Airbnb spawns cottage industry of service brands
Everyone’s a platform these days, even Airbnb. The fast-growing housing rental service has spawned a cottage industry of service startups for everything from property management...
Buying ads made easy
Amazon has built a self-serve tool to allow advertisers to purchase ads directly from the company in real time. The self-serve tool is for ads...
Ensemble Australia repositions and expands to full service creative
Ensemble Australia is positioning itself to take on full service creative assignments from clients, expanding the agency by introducing design, digital development, in-house production as...
Ensemble Australia repositions; expands to full service
Ensemble is positioning itself to take on full service creative assignments from marketers in Australia. The agency has introduced design, digital development, in-house production as...
What If Advertisers Asked For An Alternative To The Agency Commission Model?
John Were, CEO and co-founder of Xelsion, discusses the agency trading desks and compensation models, as well as how the entry of enterprise players such...
Hooray, brands get choosier about their social content
Real-time marketing, the advertising buzzword that has plagued our Twitter streams since Oreo decided to dunk in the dark during the 2012 Super Bowl, is...
PepsiCo marks C.C. Lemon’s Vietnam launch with aggressive mktg push
Suntory PepsiCo Beverages Vietnam has launched Japanese brand, C.C. Lemon, in Vietnam with communications created by BBDO Vietnam. The new 60-second commercial focusses on the...
AKQA sets India play in motion with creativity & engineering at core
Ideas and innovation company AKQA has expanded its presence within Asia by opening its first office in India. Focus on engineering and creativity has always...
Reinventing The Agency Model In The Big Data Era
In a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire examines the potential threats it...
Ogilvy’s behavioural sciences practice expands to APAC
Ogilvy & Mather is expanding the global footprint of #ogilvychange, a behavioural sciences practice born in London in 2012 that utilises the latest thinking in...
Sizmek, comScore, Nielsen partner for performance metrics
Sizmek is offering marketers a tool with an integrated view of campaign performance measurements within the Sizmek MDX open ad management platform together with data...
Programmatic USPs Need Auditing And Testing
One of ExchangeWire’s ‘inside sources’ shares views views on why they are bored of the same old ‘USPs’, and why rigorous testing of media platforms is...
Coffee with OMD’s Mainardo de Nardis: Of leading with example
For media agencies, the past year has been an interesting one. Some markets slowed down in pitching, while some became more active. Certain large businesses...
APAC Presents A Fragmented Challenge For Agencies, Programatic Can Help Them Scale
Ahead of next month’s ATS Singapore event pin 7 July, Phu Truong, TubeMogul. managing director, South East Asia, explains his opinions that traditional media buying...
Separating The Buy And Sell Side: Why Good Fences Make Good Neighbors
As we build up to ATS Singapore on July 07, we are asking some of our speakers to cast their over the local APAC market...
