Hey, Google: Put Some of Those Ad Dollars Back Into Advertising
In the spring of 1972, Jack Trout and I wrote a series of articles for Advertising Age titled “The Positioning Era Cometh.” And it sure...
Tagged: client
Sport Singapore, Ogilvy cheer athletes in run up to 28th SEA Games
Sport Singapore, Ogilvy & Mather Singapore, and Oscar-nominated film director Tony Kaye have teamed up to produce a series of TVCs to rally the nation...
IPG Mediabrands appoints Andy Male as the Regional Director of Rally
With an aim to build and accelerate its ‘Agency of Future’ offering, IPG Mediabrands has appointed Andy Male as the Regional Director of its social...
Should Agencies Acquire or Build A Technology Stack To Remain Competitive?
The rise of programmatic advertising has changed the whole online display advertising ecosystem and is shaking up the position of power. In this piece, Maciej...
The Case For Big Brands Taking Ad Tech In-House
Camilla McInnes, founder and director of Cameron McInnes Ltd, reflects on why more big brands are seeking out ad tech experts to join their ranks,...
Dulux plans a new campaign for Weathershield Max
Dulux, a paints brand from AkzoNobel India has launched its ‘Crackproof+’ campaign showcasing Dulux’s advanced premium exterior emulsion: Weathershield Max. It is an extension to...
Transforming Data Into Insights
The era of ‘big data’ is now upon us, but how can we turn masses of datasets into actionable insights capable of delivering operational efficiencies,...
The advertiser’s guide to taking direct relationships programmatic
This post was written by Troels Smit, Head of Demand Sales, LiveRail, a Facebook Company Spring, a season of renewal and fresh starts, is officially...
Dog sets up shop in Indonesia with eyes on ASEAN region
Following a year of significant growth in 2014, creative agency Dog has opened a new office in Jakarta to service existing clients, while planning to...
Vizeum ignites Spark in APAC
Vizeum has launched Spark@Vizeum in the Philippines– a search for the hottest start-ups in Asia Pacific building on the success of the Spark@Vizeum initiative in...
Komli throws a 60-second pitch challenge to agencies
Komli Media has initiated a challenge that would see agency professionals hone the craft of pitching in 60 seconds. Dubbed as The 60-Second Pitch, the...
J. Walter Thompson names Jeffrey Yu MD of Beijing office
J. Walter Thompson has appointed Jeffrey Yu as Managing Director of Beijing office. He brings a strategic mix of client-side and agency experience, spanning brand...
Above & Beyond Programmatic Challenges in LatAm
In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara Krumholz, DynAdmic, general manager, LatAm,...
Innity appoints Kenneth Sim as General Manager – Thailand
Innity has appointed Kenneth Sim as its new General Manager for Innity Thailand. In his new position, Mr Sim will be responsible for managing operations,...
OTAs vs. hoteliers in India: Working with the frienemy
Travel and hospitality industry can be attributed as one of the fastest growing businesses in the Indian economic ecosystem. With advancements in technology and digital...
Email vs social: Which is a better form of marketing?
Marketers in the new age advertising are engaged in the buzz around social media marketing strategies. In 2014, marketers in India were seen exploring the...
