Havas Media Ortega appointed Media AOR of Inbisco Philippines
Inbisco Philippines, a FMCG company counted amongst the top 25 advertisers in the country, has appointed Havas Media Ortega as its media agency of record....
Tagged: client
The Challenges of Programmatic Buying in LatAm
Digital media, and especially buying it programmatically is still seen as an ‘emerging platform’ in Latin America, this is despite audiences there spending more time...
Pinterest’s plan to win over agency creatives
Pinterest’s head of brand and agency strategy Kevin Knight administered a simple test on Tuesday. Splashed on an extra-large screen monitor behind him were two “pins,”...
The Echo Chamber: The New Agency Programmatic Strategy Revealed… in Two Handy Visuals
As reported by ExchangeWire this week, Publicis is re-organising some of its programmatic trading functions within the group with internal agencies now spearheading programmatic buying....
Grey Group builds up the cricket fever for Gillette
With the Cricket World Cup taking grip, Grey Group India has launched a video for Gillette that salutes Indian cricket lovers and their passion towards...
Havas Media Group, NewsCred form global partnership
Havas Media Group is taking its content offering a notch up through a global partnership with content marketing platform, NewsCred. Havas officials state that the...
What’s Hiding Behind That Iframe?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Whybin\TBWA rolls out ‘The only GAYTM in the village’ for Sydney Gay & Lesbian Mardi Gras
To mark ANZ’s principal partnership of the Sydney Gay and Lesbian Mardi Gras, ATMs (automated teller machines) in central Sydney will be transformed into GAYTMs....
Wunderman APAC appoints Amy Slayter to lead regional Microsoft Biz
Wunderman Asia Pacific is set to expand Team Microsoft with the addition of a new regional business director. Marketing veteran Amy Slayter takes up the...
What’s on the mind of top brands right now
It’s marketer-palooza at the Association of National Advertisers’ ANA Brand Conference in Dana Point, California, with brands and agencies (and of course, vendors) coming together...
Treasury Wine Estates appoints JWT as global marketing services provider
Treasury Wine Estates (TWE) has appointed J. Walter Thompson (JWT) Company as its new global marketing services provider. JWT will provide TWE with marketing communications,...
Oreo takes China’s fashionistas to a ‘wonderfilled’ world
Continuing from the launch of Oreo Delight Thin in July last year, Mondelez has launched the second wave of a TVC-led integrated campaign created by...
This Chinese New Year McDonald’s China says, ‘You are my CNY’
McDonald’s has launched a 2015 Chinese New Year campaign to rediscover the true meaning of Chinese New Year with consumers. The creative agency in the...
Havas Media Group partners with Facebook’s Atlas globally
Atlas, Facebook’s ad serving and measurement platform that allows brands to reach people across multiple devices, has agreed a global partnership with Havas Media Group....
WhatsApp launches a desktop version
Mobile messaging platform WhatsApp has now launched a desktop version for its users. The desktop version is synced with the phone and allows access to...
White Rivers Digital’s Shrenik Gandhi on data analytics
White Rivers Digital is a two-year old full service digital marketing agency which has seen a 67 per cent growth year-on-year. “We do social media...
