APAC wins 24 Cyber Lions; more metals, lesser Golds from 2013
It should spell good news for the region that in all agencies from Asia Pacific bring home 24 Cyber Lions. Last year, the count was...
Tagged: China
42 APAC entries to compete for Cyber Lion; Australia, Japan, India lead
The Cyber Lions jury at the Cannes Lions International Festival of Creativity named 311 entries globally in the shortlist. Of this, APAC contributes 42 entries....
63 APAC entries in Media Lions shortlist; Australia, India lead
The Cannes Lions International Festival of Advertising has released the Media Lions shortlist, in which around 227 entries have made it to the global shortlist....
Smartphone is the Godzilla of Global Goods
Talk about a growth market. A new survey by eMarketer indicates that smartphones are where the action is: by the end of 2014, 1.76 billion...
8140 APAC creative works reach Cannes
Cannes Lions entries have reached an all-time high with a total of 37,427 entries submitted from a record 97 countries across 17 awards categories –...
After nicknames, Coca-Cola experiments with ‘musicons’ in China
Coca-Cola has launched its latest summer campaign in China using a new ‘Lyric bottle’. Isobar, the agency behind the project, was tasked with the job,...
‘Programmatic will be massive in APAC, but there are key areas that need focus’
Tom Simpson, Mediaquark, CEO, shares insights on some of the common mistakes made by international companies looking to successfully crack the diverse APAC region. Singapore-based...
Data pick of the day: WhatsApp now used by 19% onliners
Outside of China, 19 per cent of adults aged 16-64 are monthly users, representing a 30 per cent rise compared to six months ago. Perhaps...
Mobile internet is transforming China: SY Lau, Tencent
If it was the automobile industry that revolutionised the United States over a century ago, then it is mobile internet that is shaping up one...
Google beats Apple to become world’s most valuable brand
Google has overtaken Apple to become the world’s most valuable global brand in the 2014, according to BrandZ Top 100 Most Valuable Global Brand ranking,...
What Publicis-Facebook’s multimillion dollar ad deal implies
In what is being touted as one of the largest deals between and advertising network and a technology company, Facebook and Publicis have announced a...
iClick Brings China Programmatic To The United States
There are many differences between programmatic buying in China versus the United States. Among them is that companies in the United States are often very focused,...
Global digital destination dmexco ups APAC focus
Digital marketing, media and advertising professionals make way to Cologne in Germany every September to participate in the largest gathering of marketers, agency heads, media...
Mindshare brings its data infused ‘war room’ The Loop to Asia
To help marketers make collaborative and adaptive decisions across their paid, owned and earned marketing in real time, Mindshare had recently announced the global launch...
Lee Jeans celebrates 125 years by ‘lighting candles’ across China
Lee Jeans is celebrating its 125th anniversary with an out-of-home and in-store campaign that invites fans to ‘light up the candles’ in more than 30...
Data pick of the day: 84% Chinese internet users have a Qzone account
Among adults aged 16-64, Qzone stands out as the most popular network in China, as per data from Global Web Index. Nearly 85 per cent...
