MetLife assigns creative duties to BBDO Honk Kong
BBDO Hong Kong has been awarded the creative duties for MetLife Hong Kong. They will be sharing the roster with sister agency, Proximity Hong Kong,...
Tagged: China
Top 5 Programmatic Trends
The IAB Europe recently published a white paper exploring pan-European programmatic trading trends in a bid to harmonise understanding in the ad tech space as well as...
The Weekly Digital Marketing Update @ Copenhagen INK (05-08-2014)
Asia Digital Marketing News Week in Review: Lots of funding activity in SEA Catcha.com’s Nic Lim to get his IPO … 14 years later Branded...
Samsung crafts interactive mktg push for new product launch in China
After the launch of Galaxy S4 Zoom, Samsung has launched Samsung Galaxy K Zoom that aims to cater to consumers’ increasing demand for quality photos...
Digital excellence translates to higher revenue for marketers
Digital excellence can be closely linked to revenue growth and other business success metrics. It has become evident over the years that marketers that have...
CLEAR’s global digital platform aims for cohesive int’l branding
Unilever’s hair care brand CLEAR has partnered with SapientNitro, its global digital agency to begin delivering a new interactive presence. The new CLEAR website is...
‘I have routinely heard clients say there is not enough print on this plan!’
Speaking with ExchangeWire from the recent ATS Singapore event, Matt Harty, Experian, general manager, audience solutions – one of Asia’s most well-respected programmatic figures –...
Gaming on the rise in Asia’s digital ad spending
Digital ad spends in the media and entertainment industry continues to grow at a double-digit pace, gaining a larger piece of the total digital ad...
Coffee with OMD’s Mainardo de Nardis: Of leading with example
For media agencies, the past year has been an interesting one. Some markets slowed down in pitching, while some became more active. Certain large businesses...
AXA-Tianping assigns media duties to Vizeum China
Vizeum China has won the media planning and buying services for AXA Tianping Insurance, China’s largest foreign insurance company, following a competitive pitch. It’s the...
Experience, precision planning… key traits of Chinese shoppers
As brands focus to understand the Chinese shopper, a common observation made is that, like other growth markets, unique traits and trigger define shoppers in...
SapientNitro’s James Chiu heads to Razorfish China
In a bid to bolster its creative offer in the Greater China region, digital and technology agency Razorfish has appointed James Chiu (Chiu Mang Hoo...
MMA adds to APAC Board of Directors; Ashutosh Srivastava is new Chairman
The Mobile Marketing Association (MMA) has added seven new industry leaders to its APAC Board of Directors. Elected by the MMA’s APAC membership, new board...
WPP awarded Holding Co award @Cannes Lions fourth time in a row
The Cannes Lions International Festival of Creativity has named WPP as Holding Company of the Year, for the fourth year running. The award followed the...
Spotting the original thinkers
I can feel the week coming to a slow down as we begin Friday at the Palais. I am already saying a few goodbyes to...
The Asian Mobile Lion’s roar is challenging creative thinkers
Between awards, seminars and the parties, life at Cannes can be very busy for the entire week of the Cannes Lions International Festival of Creativity....
