Indian ecommerce: The USD 100 Billion Prize
2014 was a memorable year for ecommerce industry in Asia. China has become the second largest ecommerce market after US and India, which has been...
Tagged: China
Go online or go home!
Just the other day, I was speaking at an event and someone asked me, “Are deal sites really working because we hear of only a...
Experience trumps privacy for consumers in China: Study
Consumers in China are showing greater openness towards brands using personal information collected online to tailor services and help them get more done. The research,...
Twitter opens nest in Hong Kong for Greater China advertisers
Hot on the heels of its Indonesian office opening last week, Twitter has also opened its Hong Kong office to service the online and mobile...
AKQA appoints Eric Cruz as Executive Creative Director, Shanghai
AKQA has appointed Eric Cruz as its Executive Creative Director in Shanghai. Mr Cruz will look after the growing Shanghai Creative team and their work...
#mavericksindigital: China, key to the global luxury market
This past week we saw the launch of the first leg of London Fashion Week (LFW). This event is held twice a year where everyone...
U.S. Now Leads Ad Spending Per Capita
Is it any surprise that consumers in the United States are the most heavily marketed to in the world? According to a new report from...
China, India lead global mobile online shopping: Survey
While Asia Pacific markets are leading various global statistics, online shopping continues to be a game changer for many companies in the region. A survey by Dyn...
MINI Australia sets foot on Chinese social media with Sina Weido
In an Australian first, MINI Australia has established an official brand presence on Chinese social media site Sina Weibo, which is aimed at reaching digital...
Wunderman gives its clients something to play with this CNY
Wunderman is ram-ping up for Chinese New Year with two interactive 3D campaigns aimed at marketers in Taiwan and China. In a Chinese-language-dominated society like Taiwan, ‘Wunderman’...
Ecommerce in ASEAN 6 to grow 25% annually
The online retail market in the ASEAN 6 counries –Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam have the potential to grow 25 per cent annually...
Vincent Digonnet named global Chief Growth & Transformation Officer, Razorfish
Razorfish has promoted Vincent Digonnet, former Executive Chairman APAC, to a new role in Razorfish’s International network, Chief Growth and Transformation Officer. In this new...
Tech co Q4 earnings: Being mobile wise & acquisition friendly
As the heavy hitters in the digital technology and media space, including Apple, Yahoo, Google, Facebook and Microsoft report their quarterly earnings, a closer look...
OgilvyOne, Isobar, Razorfish lead digital agencies in China: Forrester
As digital agencies become strategic partners for marketers in China, there are those that are making a significant difference by pushing boundaries in creativity, strategy...
Oreo takes China’s fashionistas to a ‘wonderfilled’ world
Continuing from the launch of Oreo Delight Thin in July last year, Mondelez has launched the second wave of a TVC-led integrated campaign created by...
This Chinese New Year McDonald’s China says, ‘You are my CNY’
McDonald’s has launched a 2015 Chinese New Year campaign to rediscover the true meaning of Chinese New Year with consumers. The creative agency in the...
