Confidence in digital grows; metrics remain a challenge for APAC marketers
Confidence in the value of digital marketing continues to grow even as the Asia Pacific region’s marketers struggle to validate performance and build a business...
Tagged: China
Tao On The Road assigns digital mandate to Wunderman Shanghai
Wunderman Shanghai has been appointed as integrated communications agency of record forpopular travel appTao OnThe Road. Wunderman’s duties include leading strategy, creative and digital across...
British Airways assigns global digital mandate to SapientNitro
British Airways has appointed SapientNitro, part of Publicis.Sapient, as airline’s global digital agency for its creative technology and social media activities. SapientNitro will support the...
Change in Concept, Processes Required for Programmatic
Brands that are looking to adopt programmatic buying also need to consider a different approach to advertising and think about the processes needed to support...
ExchangeWire Asia-Pacific Weekly Roundup
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: Singapore...
Blakeman departs OMD APAC CEO job for a senior global UK-based role
Ending a four-year stint as the APAC Chief for OMD, one of the Omnicom Media Group agencies, Steve Blakeman is all set to bid adieu...
Five Top Tips for Successful Programmatic Marketing in APAC
Brands that are new to Asia-Pacific or keen to push out their programmatic plans in the region but don’t know where to start, will find...
Have you planned for video play yet?
Southeast Asia has a history of embracing new technology rapidly, whether it is new social networks, smartphones, or electronic gadgets. The media and advertising industry...
J. Walter Thompson names Jeffrey Yu MD of Beijing office
J. Walter Thompson has appointed Jeffrey Yu as Managing Director of Beijing office. He brings a strategic mix of client-side and agency experience, spanning brand...
6 predictions impacting programmatic mktg in 2015
As companies gear up for another year full of challenges and opportunities in the marketing technology domain, following are six key trends marketers should be...
When it Comes to Social Network Ad Spend, The Clear Winner Is…
According to Strategy Analytics’ recent Global Social Network Forecast, social networks just crossed the 2 billion users mark for the first time in 2014. Who’s...
ROI tops marketers’ digital challenges in China: Forrester
As online penetration approaches 50 per cent (670 million internet users) in China, the world’s most populous market, digital is on the top of marketing leaders’...
ExchangeWire European Weekly Roundup
ExchangeWire rounds up some of the biggest stories in the European ad tech landscape over the last seven days. In this week’s edition: Facebook extends...
Smart content, the road forward
We always look back at the past year and pick upkey learningsfrom which we resolveto learn more or understand the following year. 2015 is no...
TV Must Start Tuning into Programmatic
Snug and comfortable with how things have always operated, the TV industry will soon face an inflection point where it will need to turn to...
Using content to drive commerce
With the tidal volume of branded content flooding the internet these days, it’s easy for brands to get lost in the vast ocean of content...
