ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis....
China’s Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need to set up a separate...
Outside of China, Facebook has considerable influence over the instant messaging market – with either WhatsApp or Facebook Messenger typically topping the table in most...
There’s something fishy going on in China. According to mobile attribution company Apsalar, for every valid in-app purchase (IAP) made in China, there are 273...
Nestlé recently kicked off a global initiative to increase programmatic buying, but the market needed a specialized approach. Working with a local DMP and DSP,...
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: APAC...
Chinese e-commerce website Alibaba will have the greatest share of mobile internet ad revenues in China for the first time this year. Alibaba will take...
The much awaited Asian edition of the immensely popular and most happening technology trade show, Consumer Electronic Show (CES) finally arrived in the bustling metropolis...
From upping its energy into building the brand, PHD APAC’s big focus in 2015 is of driving business growth. The year that also marks the...
The rise of technology created a whole new set of challenges for research organisations, especially in context to audience measurement. While device proliferation requires capturing...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 16/05/2015
Netflix is in talks with a Chinese media company backed by Jack Ma and other possible partners as it seeks entry into the country’s $5.9...
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: TubeMogul-Site...
Twitter has been abuzz with Indian Prime Minister Narendra Modi’s visit to China and what has caught Indian social media’s attention more than the bilateral ties between...
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
Late last month India-headquartered The 120 Media Collective and UK-based Diagonal View joined forces to leverage the growing online video play in Asia. The proposition,...
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: Criteo...
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